# Motherly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/motherly

- Industry: Internet
- Headquarters: Menlo Park, US
- Website: www.mother.ly
- Total disclosed funding: $5.4M
- Latest round: Series A (Apr 8, 2020)
- Investors on record: 6

## About

Motherly, Inc. is a wellbeing brand focused on empowering mothers with essential resources and products that support various stages of motherhood, including pregnancy, postpartum care, and child development.Founded in 2015 and based in Menlo Park, US, Motherly, Inc. provides resources for mothers. The company raised USD 5.4 mn in Series A funding on April 8, 2020, with lead investment from 8VC and participation from Akatsuki Ventures, Amplifyher Ventures, Founders Fund, and Muse Capital. Jill Koziol, a founder with a background in similar ventures, established Motherly to address the unique challenges faced by mothers.Motherly offers a range of products and services designed to support mothers throughout their journey, including educational resources, parenting guides, and wellness products. The brand's offerings cater to various stages of motherhood, addressing emotional, physical, and practical challenges. Additionally, Motherly provides curated shopping guides for essential baby gear and postpartum recovery items, ensuring accessibility to mothers and expecting parents across North America, Europe, and select regions in Asia.Motherly generates revenue through direct-to-consumer sales and affiliate partnerships via its online platform. Customers purchase a range of products including maternity wear and baby essentials. The company also explores potential subscription services for exclusive content and parenting classes, aiming to provide personalized support throughout the motherhood experience.Following its recent Series A funding of USD 5.4 mn in April 2020, Motherly plans to enhance its product offerings and expand into new geographical markets. The company is currently developing several new products aimed at improving support for mothers, with an expected launch by mid-2022. Expansion plans include targeting additional markets in Europe and Asia by the end of 2022, utilizing the new funding to support these initiatives.

## Funding rounds

- Series A, Apr 8, 2020, $5.4M — Founders Fund, 8VC, Muse Capital, Akatsuki Ventures, Amplifyher Ventures
- Seed, Mar 4, 2019 — Muse Capital
- Seed, May 26, 2017 — Be Curious Partners

## Investors

- Be Curious Partners (https://capitalatlas.ai/funds/be-curious-partners) — Seed
- Muse Capital (https://capitalatlas.ai/funds/muse-capital) — Seed, Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series A
- 8VC (https://capitalatlas.ai/funds/8vc) — Series A
- Akatsuki Ventures (https://capitalatlas.ai/funds/akatsuki-ventures) — Series A
- Amplifyher Ventures (https://capitalatlas.ai/funds/amplifyher-ventures) — Series A