# Motally

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/motally

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.motally.com
- Total disclosed funding: $1M
- Latest round: Series A (Jun 9, 2009)
- Investors on record: 1

## About

Motally is a premium domain name marketplace that specializes in the sale of high-value internet domain names, catering to a diverse clientele seeking to establish a robust online presence.Motally was founded in 2008 and is headquartered in San Francisco, US. The company operates primarily as a domain name marketplace, facilitating direct transactions for valuable domain names. Notably, in 2010, Motally was involved in a significant deal when Nokia announced its intention to acquire the company from BlueRun Ventures. The latest funding round was a Series A, in which Motally raised USD 1.00 mn, bringing the total amount raised to USD 1.00 mn and valuing the company at USD 2.897 mn. The company completed 2 deals by August 20, 2010, with BlueRun Ventures as the lead investor.Motally.com serves as a premium domain name marketplace, specializing in the sale of valuable internet domain names to a diverse clientele. The core service includes the sale of domain names, emphasizing high-value transactions, such as the listed domain Motally.com priced at USD 3,895. Customers include entrepreneurs, businesses establishing an online presence, and investors seeking unique online assets. The service allows customers to browse available domains, purchase directly through the website, and receive domain access within a few hours upon transaction completion. The major geographical markets include North America, Europe, and parts of Asia, catering to a global customer base.Motally.com generates revenue primarily through the direct sale of domain names via a structured transaction model. The company employs a straightforward pricing strategy, with specific domain prices listed on the website, including the flagship domain Motally.com. The transaction structure is primarily B2C, whereby individual customers purchase domain names directly from the website. Additionally, flexible payment plans are offered for customers wishing to finance their purchases over a 12-month period. Revenue is realized upon the completion of these sales, alongside potential recurring revenue from ancillary services like WhoIs Privacy Protection, which is available at a nominal fee after the first year. This business model capitalizes on the growing demand for premium domain names as businesses aim to secure their online identities.In 2010, following the recent announcement of the acquisition by Nokia, Motally is expected to leverage its existing domain marketplace capabilities to enhance its service offerings as part of a broader integration strategy. The company plans to explore new product launches focused on additional domain-related services, although specific release dates have yet to be disclosed. Expansion into new markets, particularly in Asia and Europe, is also a strategic focus, aiming to broaden its customer base by the end of 2011. The recently raised USD 1.00 mn from the Series A funding will support these initiatives to strengthen its market position.

## Funding rounds

- Series A, Jun 9, 2009, $1M — BlueRun Ventures

## Investors

- BlueRun Ventures (https://capitalatlas.ai/funds/bluerun-ventures) — Series A