# Morsel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/morsel

- Industry: Internet
- Headquarters: Chicago, US
- Website: www.eatmorsel.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Oct 7, 2014)
- Investors on record: 2

## About

Morsel is a Chicago-based company focused on transforming the dining experience through innovative food solutions, emphasizing immediate access to culinary delights that cater to modern consumers' needs.Morsel specializes in delivering unique food services that enhance consumer dining experiences. Founded by Zac Rubenson, the company is headquartered in Chicago, US. In October 2014, Morsel secured a Seed round of financing, raising USD 0.8 mn from investors including Chicago Ventures and Merrick Ventures.Morsel provides innovative food solutions designed to enhance dining experiences. Their services focus on offering a variety of culinary experiences that cater to the preferences of modern consumers. With an emphasis on convenience and quality, Morsel aims to meet the growing demand for accessible and delicious food options.Morsel's revenue model is driven primarily by the sale of food services and the associated transaction fees from consumer engagement. The company generates income through customer interactions, which include purchasing food offerings. Their business strategy incorporates various promotional offers to retain customers and encourage repeat business, thus driving overall transaction frequency.Morsel is strategizing for growth by developing new food products aimed at expanding their market reach. The funding raised in October 2014 will be utilized to support these initiatives, including the launch of new offerings targeting key demographics in urban areas. Additionally, Morsel plans to explore opportunities in new geographic regions by diversifying their product line and enhancing service delivery, with potential expansions slated for the upcoming years.

## Funding rounds

- Seed, Oct 7, 2014, $0.8M — Chicago Ventures, Merrick Ventures

## Investors

- Chicago Ventures (https://capitalatlas.ai/funds/chicago-ventures) — Seed
- Merrick Ventures (https://capitalatlas.ai/funds/merrick-ventures) — Seed