# Mornin' Glory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mornin-glory

- Industry: Consumer Products
- Headquarters: Berlin, Germany
- Website: morninglory.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Mar 6, 2014)
- Investors on record: 1

## About

Mornin' Glory GmbH is a men's grooming company based in Berlin, Germany, specializing in shaving and skincare products that enhance the grooming experience for men who value quality and effectiveness.Mornin' Glory GmbH focuses on providing high-quality grooming products and was founded in Berlin, Germany. The company underwent a Seed funding round on March 6, 2014, where Astutia Ventures invested EUR 0.07 million. There is no information on prior pivots or subsidiaries associated with the company.Mornin' Glory specializes in men's grooming products, particularly shaving and skincare solutions. Their offerings include razors, subscription services for razor blades, and a range of shaving creams, gels, and aftershave balms. The company markets its products throughout various European countries, including Belgium, Germany, France, the Netherlands, Austria, and Switzerland, catering to a diverse male customer base.In the most recent year, Mornin' Glory reported a revenue of EUR 0 for 2023, with an EBITDA of EUR -67,654.80. The company’s revenue primarily stems from direct-to-consumer sales, enhanced by subscription services for razor blades, enabling recurring transactions and customer retention.Mornin' Glory plans to leverage the recent Seed funding of EUR 0.07 million to design and launch new products aimed at expanding their product line. The company is also looking to penetrate additional European markets by 2025, specifically targeting Italy and Spain to broaden their customer reach. This expansion strategy includes enhancing their online presence and marketing efforts to attract new customers.

## Funding rounds

- Seed, Mar 6, 2014, $0.1M — Astutia

## Investors

- Astutia (https://capitalatlas.ai/funds/astutia) — Seed
