# Morni

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/morni

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: Saudi Arabia
- Website: www.morni.com
- Total disclosed funding: $9.1M
- Latest round: Series B (Dec 17, 2020)
- Investors on record: 3

## About

Based in Saudi Arabia, Advanced Innovation Trading Co., doing business as Morni, is a comprehensive automotive services platform offering various solutions for vehicle owners, including roadside assistance, vehicle auctions, maintenance services, and claims management, all integrated within a single application. Morni, founded in 2015 in Saudi Arabia, operates as an automotive services platform catering to the needs of vehicle owners. In H1 2025, Morni raised venture debt funding from STV. The founders, Khaled Altuwaijri and Yousef Abed, have provided their expertise in establishing a reliable service for vehicle management in the region. Morni offers a comprehensive suite of automotive services designed to address the diverse needs of vehicle owners in Saudi Arabia. These services include 24/7 roadside assistance for emergency situations, an efficient marketplace for vehicle auctions, regular vehicle maintenance under Morni Care, and a streamlined claims management process through Morni Claims. This integrated platform supports over 2.5 million vehicles, catering to both individual consumers and businesses across the Kingdom. Morni's revenue model is based on direct-to-consumer and business-to-business transactions via its unified platform. Customers subscribe to various service packages, which include roadside assistance memberships, auction fees, and maintenance service agreements. Revenue is generated through service fees associated with transactions, enhancing customer loyalty and promoting repeat usage through a seamless transactional experience. The company plans to use the funding from H1 2025 to will use the funding to expand into auctions, insurance TPA, garages, and parts recycling.

## Funding rounds

- Series B, Dec 17, 2020, $9.1M — G Square Investments, Al Turairi Group
- Seed, Apr 10, 2016 — RAED Ventures

## Investors

- RAED Ventures (https://capitalatlas.ai/funds/raed-ventures) — Seed
- G Square Investments (https://capitalatlas.ai/funds/g-square-investments) — Series B
- Al Turairi Group — Series B