# MoreMagic Solutions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moremagic-solutions

- Industry: Business Support Services
- Headquarters: Waltham, US
- Website: www.moremagic.com
- Total disclosed funding: $14M
- Latest round: Series D (Jun 29, 2006)
- Investors on record: 7

## About

MoreMagic Solutions, Inc. delivers advanced technology solutions enhancing user engagement and operational efficiency across diverse sectors, including retail, healthcare, and logistics.MoreMagic Solutions, Inc. specializes in innovative technology solutions. Established in Waltham, US, the company was founded by Marie Thunberg. In February 2012, the company completed a deal where it was acquired by Oberthur Technologies, a portfolio company of Advent International. MoreMagic Solutions has successfully raised a total of USD 0.70 mn through its latest funding round, Series D, with investors including Battery Ventures, DN Capital, Liberty Mutual Strategic Ventures, and Vision Capital. The current company valuation stands at USD 14.16 mn.Moremagic.com specializes in providing innovative technology solutions aimed at enhancing user engagement and operational efficiency across various sectors. The company’s core offerings include a suite of software applications designed to streamline business processes, improve customer interaction, and facilitate real-time data analytics. These products cater to industries such as retail, healthcare, and logistics, helping businesses manage challenges related to inventory management and customer relationship management. Moremagic.com has established a diverse client base, including small to medium-sized enterprises as well as large corporations, ensuring its solutions are widely available in key markets, particularly in North America, Europe, and parts of Asia.The revenue structure of Moremagic.com is primarily generated through subscription-based models and partnerships with various businesses. Clients engage with the company via direct access to its software tools, which are often marketed through B2B channels. The company has established various pricing plans for its flagship products, allowing customers to select options that best fit their operational scale from individual licenses to enterprise-level subscriptions. This revenue model emphasizes ongoing client relationships, fostering a sustainable business environment that prioritizes customer satisfaction and retention.MoreMagic Solutions, Inc. is focusing on expanding its product offerings and geographic reach. The company plans to launch several new software solutions in the coming year, aimed at further enhancing operational efficiency for clients. Additionally, MoreMagic is targeting new markets in Asia and Europe for expansion by 2013. The recent funding from the Series D round will be utilized to support these initiatives, ensuring that the company can scale its operations and enhance its product development capabilities.

## Funding rounds

- Series D, Jun 29, 2006, $0.7M — Battery Ventures, Vision Capital, DN Capital, Liberty Mutual Strategic Ventures
- Series D, May 23, 2005, $4.4M — Battery Ventures, Vision Capital (US), Liberty Mutual Insurance Company
- Series C, Nov 27, 2001, $9.3M — Battery Ventures, Vision Capital (US), Digital Networks, Liberty Mutual Insurance Company

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series C, Series D
- Vision Capital (US) (https://capitalatlas.ai/funds/vision-capital-us) — Series C, Series D
- Digital Networks — Series C
- Liberty Mutual Insurance Company — Series C, Series D
- Vision Capital — Series D
- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Series D
- Liberty Mutual Strategic Ventures (https://capitalatlas.ai/funds/liberty-mutual-strategic-ventures) — Series D