# Mor.Ai

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mor-ai

- Industry: Software
- Headquarters: Beijing, China
- Website: www.mor.ai
- Total disclosed funding: $12M
- Latest round: Series A (Jan 17, 2017)
- Investors on record: 3

## About

Mor.Ai specializes in delivering advanced pricing solutions, leveraging sophisticated market analysis to assist businesses in optimizing their pricing strategies effectively.Founded in 2016 in Beijing, China, Mor.Ai focuses on providing pricing assessment tools to enterprises. Their Series A funding round in January 2017 raised USD 10.00 mn from investors including Matrix Partners China, Source Code Capital, and Xiang He Capital. The company has engaged in 2 deals to date.Mor.Ai is primarily focused on providing advanced pricing solutions to its clients, which include businesses across various sectors seeking to optimize their pricing strategies. Their core offerings center around an efficient pricing assessment tool that delivers customized pricing quotes based on detailed market analysis. This service is designed to address the challenges companies face in establishing competitive yet profitable pricing for their products or services. The end users of Mor.Ai’s solutions typically encompass B2B enterprises that operate in dynamic markets where pricing agility is crucial for maintaining market share and profitability. The company's services are tailored to meet the needs of clients in North America, Europe, and select markets in Asia, ensuring a broad geographical reach for their innovative pricing solutions.Mor.Ai's revenue model is structured around providing pricing assessments and consultations to businesses, facilitating a seamless transaction process through direct engagement with clients. The company engages in B2B transactions, establishing partnerships that allow businesses to access and leverage their pricing tools effectively. Clients often initiate the process by submitting a request for a pricing quote via an online form, after which Mor.Ai's domain experts provide tailored pricing insights within a specified timeframe. While specific pricing plans for services are not disclosed, the revenue generation is driven by a combination of service fees for individual assessments and ongoing partnerships with organizations that rely on Mor.Ai’s expertise for continuous pricing optimization. This structured interaction underscores the company's commitment to delivering value through informed pricing strategies.In January 2017, Mor.Ai raised USD 10.00 mn in Series A funding, which will be utilized to enhance their product offerings and expand market reach. The company plans to introduce new pricing optimization tools by the end of 2023 and aims to penetrate additional markets in Asia and Europe within the next two years, focusing on adapting its services to meet regional demands.

## Funding rounds

- Series A, Jan 17, 2017, $10M — Source Code Capital, Xiang He Capital, MPC
- Angel, Jun 30, 2016, $2M — Xiang He Capital, MPC

## Investors

- Xiang He Capital (https://capitalatlas.ai/funds/xiang-he-capital) — Angel, Series A
- MPC — Angel, Series A
- Source Code Capital (https://capitalatlas.ai/funds/source-code-capital) — Series A