# MoPub

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mopub

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.mopub.com
- Total disclosed funding: $19M
- Latest round: Series B (Sep 20, 2012)
- Investors on record: 5

## About

Founded in 2010, and based in California, US, MoPub, a division of Twitter, Inc., provides advertising technology services that allow publishers of mobile applications to promote, and show ads in, their apps. Bryan Atwood and Jim Payne are the co-founders of the company. The company's mission is to maximize revenue for mobile publishers and developers. MoPub Marketplace brings more than 55,000 apps and 130 DSPs globally, servicing over 1 trillion monthly app advertisement requests and reaching over 1.4 billion unique devices. In September 2013, Twitter acquired MoPub for USD 350 million, and in October 2021, Twitter to sell MoPub in-app advertising division to marketing software company AppLovin for USD 1.05 billion.

MoPub provides flexible monetization solutions for mobile publishers globally. The company offers a comprehensive monetization platform for mobile app publishers that combines real-time bidding, ad serving, cross-promotional capabilities, and ad network mediation into one easy-to-use platform. Publishers and app developers use MoPub’s platform to drive maximum revenue for every ad impression and control their user experience. The firm builts a transparent market that enables advertisers and other demand-side buyers to access ad impressions with hyper-targeted data from app publishers. 

In 2020, the organization generated USD 188 million in revenue.

## Funding rounds

- Series B, Sep 20, 2012, $12M — Accel, IRIS, Icon Ventures, Harrison Metal
- Series A, Jul 12, 2011, $6.5M — Accel, Harrison Metal
- Seed, Dec 6, 2010 — Accel, Harrison Metal
- Seed, Nov 10, 2010 — AngelPad

## Investors

- AngelPad (https://capitalatlas.ai/funds/angelpad) — Seed
- Accel (https://capitalatlas.ai/funds/accel) — Seed, Series A, Series B
- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Seed, Series A, Series B
- IRIS (https://capitalatlas.ai/funds/iris) — Series B
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series B