# Mophie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mophie

- Industry: Telecoms
- Headquarters: Kalamazoo, US
- Website: www.mophie.com
- Total disclosed funding: $1.2M
- Latest round: Series A (May 6, 2008)
- Investors on record: 2

## About

Mophie, Inc. specializes in portable charging solutions, offering innovative products like power banks and charging accessories that enhance the mobile charging experience for consumers and businesses alike.Founded in 2005 in Kalamazoo, US, Mophie, Inc. develops solutions for mobile device charging. The company was acquired by ZAGG in February 2016 for USD 100 mn, which could increase based on performance. Mophie has successfully completed five deals to date.Mophie is primarily known for its innovative portable charging solutions, including power banks, charging stations, and various charging accessories tailored for consumer electronics. The company offers products designed to enhance the charging experience for mobile devices, emphasizing convenience and efficiency. Their flagship offerings include the Powerstation Plus Ultra, which features integrated USB-C and Lightning cables for seamless device connectivity, and the Magic of MagSafe-compatible products such as the 3-in-1 Portable Travel Charger. Mophie targets a diverse clientele that includes tech-savvy consumers, frequent travelers, and businesses requiring reliable charging solutions. Their products are available in multiple geographical markets, notably North America, Europe, and Asia, where the demand for portable charging solutions continues to grow.Mophie's revenue generation primarily stems from direct-to-consumer sales via their official website and retail partnerships with various electronics and accessory retailers. Customers purchase products such as the Juice Pack for iPhone and the Snap+ Wireless Powerstation through one-time transactions. The pricing of these products is structured to appeal to a broad market segment, with offerings that cater to both budget-conscious consumers and those seeking premium features. In addition to individual consumer sales, Mophie also engages in partnerships with brands and companies in sectors such as automotive and technology, further enhancing their revenue streams through collaborative promotions and bundled offerings. The company's emphasis on reliability and user experience positions its products as essential accessories for modern mobile device users.Mophie plans to leverage the recent acquisition by ZAGG to enhance its product lineup and expand its market reach. Upcoming products include advanced power solutions designed to cater to evolving consumer needs, although specific release dates have not been disclosed. The company aims to explore new markets in Europe and Asia by the end of 2024, leveraging the funding from the USD 100 mn acquisition to support these initiatives.

## Funding rounds

- Series A, May 6, 2008, $0.2M — Village Ventures, FreshTracks Capital
- Series A, Aug 8, 2006, $1M — Village Ventures, FreshTracks Capital

## Investors

- Village Ventures (https://capitalatlas.ai/funds/village-ventures) — Series A
- FreshTracks Capital (https://capitalatlas.ai/funds/freshtracks-capital) — Series A