# Moonfrye

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moonfrye

- Industry: Internet
- Headquarters: US
- Website: www.moonfrye.com
- Total disclosed funding: $3.6M
- Latest round: Seed (Nov 25, 2013)
- Investors on record: 5

## About

Moonfrye is a creative platform dedicated to empowering families through innovative play-based solutions, offering a range of activities and products that inspire imagination and creativity in children.Founded in the US, Moonfrye operates as a standalone company focused on enhancing childhood experiences through imaginative play. The company was founded by a team of creative individuals with backgrounds in product development for children. Moonfrye has successfully raised USD 1.1 mn in Seed funding as of November 25, 2013, from investors including Upfront Ventures, Greycroft Partners, Google Ventures, Daher Capital Partners, and AngelList. The total amount raised to date stands at USD 1.1 mn, with a current company valuation of USD 6.40 mn.Moonfrye's main products offer innovative solutions aimed at enriching childhood experiences through imaginative play. Their offerings are designed to engage children and enhance creativity, addressing key developmental needs. These products have been strategically released in North America and Europe, targeting various customer segments, including parents and educational institutions, to cultivate a broad clientele.Moonfrye generates revenue primarily through a subscription-based model, allowing clients to access their core services over flexible contract durations. This approach enables clients to select offerings that meet their specific needs while formal agreements outline service levels and pricing. The company also enhances revenue through partnerships with retailers and distributors, which expand market reach and support the promotion of their innovative solutions.Looking ahead, Moonfrye plans to launch new products designed to further engage children in imaginative play, with details about upcoming releases to be announced in upcoming quarters. The company is targeting expansion into international markets, particularly in Asia and Latin America, by 2025. Recent funding of USD 1.1 mn will be strategically utilized to enhance product development and marketing efforts, ensuring a robust entry into these new geographic regions.

## Funding rounds

- Seed, Nov 25, 2013, $1.1M — Upfront, Greycroft, GV, AngelList, Daher Capital
- Seed, Apr 25, 2013, $2.5M — Upfront, Greycroft, GV, Daher Capital

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- GV (https://capitalatlas.ai/funds/gv) — Seed
- Daher Capital — Seed
- AngelList — Seed