# Moonfruit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moonfruit

- Industry: Internet
- Headquarters: London, UK
- Website: www.moonfruit.com
- Total disclosed funding: $2.3M
- Latest round: Angel (Mar 9, 2011)
- Investors on record: 2

## About

Moonfruit is a digital marketing company specializing in enhancing online visibility through services like SEO, PPC advertising, and social media marketing, catering to a diverse clientele across various industries.Founded in 1999, Moonfruit is based in London, UK, and provides digital marketing solutions to businesses. The company was acquired by Yell Group Plc in a TRADE SALE for USD 29.00 mn on May 15, 2012. It has completed a total of 3 deals so far.Moonfruit specializes in a range of digital marketing services aimed at boosting client visibility and growth. Their offerings include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content creation tailored to meet the needs of clients in sectors like e-commerce, healthcare, and technology. Their services extend to clients across North America, Europe, and parts of Asia, reflecting a commitment to a global market.Moonfruit generates revenue primarily through a B2B model, offering services directly to businesses to enhance their digital marketing capabilities. Clients engage in long-term partnerships with subscription-based pricing for ongoing services like SEO and PPC management, as well as project-based pricing for specific campaigns. This revenue structure supports sustainable growth and aims to foster long-lasting client relationships across various industries.Moonfruit plans to leverage its recent acquisition by Yell Group Plc to broaden its service offerings and expand into new markets. The funding from the TRADE SALE is expected to support the development of new digital marketing products. The company is also focusing on increasing its presence in North America and Asia by 2024, targeting specific sectors that align with its core competencies.

## Funding rounds

- Angel, Mar 9, 2011 — 500 Global
- Series A, Aug 18, 2010, $2.3M — Stephens Capital Partners

## Investors

- Stephens Capital Partners (https://capitalatlas.ai/funds/stephens-capital-partners) — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Angel