# Moon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moon

- Industry: Internet
- Headquarters: Boston, US
- Website: www.libertyx.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Dec 18, 2014)
- Investors on record: 1

## About

Moon Inc. provides innovative pathways for buying and selling Bitcoin through an extensive network across the U.S., facilitating seamless cryptocurrency transactions for users at major retail locations.Founded in 2013, Moon Inc. operates under the brand LibertyX, which allows users to purchase Bitcoin through a mobile application at over 30,000 locations in the United States, including CVS and Walgreens. The CEO and founder, Chris Yim, has a background in launching tech companies. In August 2021, the company attracted attention when NCR Corporation, a portfolio company of Warburg Pincus, announced its intent to acquire Moon Inc. for undisclosed financial terms. As of this acquisition, the total amount raised by the company is USD 0.40 mn through a SEED funding round led by Project 11 Ventures.LibertyX specializes in facilitating the buying and selling of Bitcoin through a network of over 30,000 locations across the United States, including major retailers such as CVS and Walgreens. The company's core offering is a mobile application that allows users to purchase Bitcoin using debit cards, providing a convenient and secure alternative to traditional cash transactions. By leveraging its proprietary software, LibertyX operates the largest network of Bitcoin ATMs, cashiers, and kiosks in the U.S., enabling users to access their cryptocurrencies directly without the need for bank account linkage or wire transfers. Promoting a non-custodial model, users maintain ownership of their Bitcoin from the moment of purchase, as they input their wallet address directly within the app. This service is particularly aimed at customers seeking a straightforward way to engage with cryptocurrency in urban markets across the United States.LibertyX generates revenue through transaction fees linked to Bitcoin purchases at its retail locations and ATMs. Each transaction is completed when users select a location, input their wallet address, and finalize payment using their debit cards or cash where applicable. Supporting various Bitcoin wallets, customers transact directly without custodial intervention, allowing seamless ownership transfer. The pricing structure relies primarily on transaction fees applied during the point of sale, establishing diverse revenue streams by partnering with retailers and direct consumers, capitalizing on the growing demand for cryptocurrency access and liquidity in the market.Following the most recent deal in August 2021, Moon Inc. anticipates accelerated growth under NCR Corporation, enhancing its capabilities to provide digital currency solutions. The acquisition is set to bolster the delivery of these solutions, which will help to optimize customer operations. Future initiatives may include the introduction of new product features in the mobile application to further streamline Bitcoin transactions and continued expansion of retail partnerships to new markets throughout the U.S.

## Funding rounds

- Seed, Dec 18, 2014, $0.4M — Project 11 Ventures

## Investors

- Project 11 Ventures (https://capitalatlas.ai/funds/project-11-ventures) — Seed