# Mooala Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mooala-brands

- Industry: Consumer Products
- Headquarters: Dallas, US
- Website: www.mooala.com
- Total disclosed funding: $8.3M
- Latest round: Series A (Sep 30, 2019)
- Investors on record: 2

## About

Mooala Brands, LLC produces organic plant-based milk alternatives for health-conscious consumers, focusing on high-quality, ethically sourced ingredients without synthetic additives or GMOs. Their products are designed to cater to diverse dietary needs and preferences.Founded in 2013 and headquartered in Dallas, US, Mooala Brands specializes in organic plant-based milk alternatives. The company has raised funding through three deals, with the most recent occurring on September 30, 2019, when they secured USD 8.33 mn in a Series A round led by Sweat Equities, alongside investors like Beliade. Jeff Richards serves as both Founder and CEO, guiding the company's growth in the organic food sector.Mooala Brands specializes in organic plant-based milk alternatives designed for health-conscious consumers and families. Their flagship products include almond milk and other plant milk varieties that are crafted from ethically sourced ingredients and contain no synthetic additives or GMOs. The company emphasizes the purity and simplicity of its formulations, with some products containing as few as three ingredients. Mooala's offerings cater to a diverse clientele, including individuals seeking healthier dietary options and families looking for nutritious, organic milk substitutes. The products are marketed primarily in North America, with availability in various retail locations, including grocery stores and health-focused outlets.Mooala Brands generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. The company’s business model includes offering its organic plant-based milk products through established grocery chains and online platforms. This multi-channel approach allows Mooala to reach a wider audience while fostering brand loyalty. The pricing strategy reflects the premium quality of its products, emphasizing their organic certifications and clean ingredient profiles. Transactions typically occur at the retail level, where consumers purchase Mooala's beverages directly or through subscription services that provide regular deliveries of their favorite products. These practices align with the growing trend toward health-conscious consumerism, positioning Mooala Brands favorably within the organic food market.Mooala Brands plans to leverage its recent Series A funding of USD 8.33 mn, raised in September 2019, to enhance product development and expand its market presence. The company aims to introduce new product lines designed to meet evolving consumer preferences. Additionally, Mooala is targeting expansion into international markets, with specific emphasis on regions in Europe and Asia by 2023. This strategic growth plan aims to solidify Mooala’s position in the global organic food landscape.

## Funding rounds

- Series A, Sep 30, 2019, $8.3M — Beliade, Sweat Equities

## Investors

- Beliade (https://capitalatlas.ai/funds/beliade) — Series A
- Sweat Equities (https://capitalatlas.ai/funds/sweat-equities) — Series A