# Monterosa Productions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/monterosa-productions

- Industry: Software
- Headquarters: London, UK
- Website: www.monterosa.co.uk/
- Total disclosed funding: $1.9M
- Latest round: Series A (Jul 16, 2015)
- Investors on record: 2

## About

Based in the UK, Monterosa Productions Limited is a fan engagement platform that enhances interactions through gamification and loyalty solutions, primarily serving sports, media, and entertainment sectors.Founded in 2003 and headquartered in London, UK, Monterosa Productions Limited specializes in fan engagement solutions. The company has executed a total of 3 deals, with the most recent deal occurring on March 22, 2022, when it raised GBP 3.5 million in a GROWTH round led by 24Haymarket and ACF Investors. The current valuation of the company stands at GBP 15.595 million. The CEO, Tom McDonnell, has a history of entrepreneurial ventures, though further details on previous companies were not disclosed.Monterosa is a comprehensive fan engagement platform that specializes in turning fan interactions into measurable value through its innovative gamification and loyalty solutions. The core functionalities of Monterosa’s offerings include interactive experiences that can be seamlessly integrated across multiple surfaces such as apps, websites, connected TVs, and streaming platforms. This platform leverages real-time data to create a loyalty layer, transforming every fan action—such as votes and predictions—into lasting engagement and loyalty. The primary end users of Monterosa’s solutions are sports, media, and entertainment organizations, which utilize the platform to enhance fan experiences and foster deeper relationships with their audiences. Monterosa serves clients across various international markets, including Europe and North America, where they cater to a diverse range of industries within the sports and entertainment sectors.Monterosa's revenue for the most recent year, 2019, amounted to GBP 13,305,988.60, with an EBITDA of GBP 54,896.50. The company's revenue model is primarily based on partnerships and subscription services, facilitating transactions between the company and its clients, which consist of sports teams, broadcasters, and media organizations. Clients typically subscribe to Monterosa's platform to access a suite of engagement tools, including various gamification features and loyalty mechanics designed to drive user retention and conversion. Revenue is generated through these subscription agreements, which include access to first-party data and analytics that enhance the effectiveness of marketing strategies. Monterosa's flagship products, such as its Interaction Cloud and Experience Marketplace, are central to their offerings and contribute significantly to their overall revenue.In March 2022, Monterosa raised GBP 3.5 million in GROWTH funding, led by returning investor 24Haymarket, and intends to use the funding to accelerate its product development and global expansion. The company is focusing on designing new products to enhance its platform and plans to expand into additional markets in Europe and North America by the end of 2023. This strategic approach aims to bolster its presence in the rapidly evolving fan engagement landscape.

## Funding rounds

- Series A, Jul 16, 2015, $1.9M — ACF Investors, 24Haymarket

## Investors

- ACF Investors (https://capitalatlas.ai/funds/acf-investors) — Series A
- 24Haymarket (https://capitalatlas.ai/funds/24haymarket) — Series A