# Monolith Brands Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/monolith-brands-group

- Industry: Marketing/Advertising
- Headquarters: Brooklyn, US
- Website: www.monolithbrands.com
- Total disclosed funding: $48M
- Latest round: Series A (Apr 14, 2022)
- Investors on record: 2

## About

Based in New York, US, and founded in 2020, Monolith Brands Group, Inc. operates as a consumer products company that helps its omnichannel portfolio companies to elevate their brands and increase profitability. In September 2022, the firm raised USD 230 million which is approximately $50 million in equity and $180 million in debt capacity in its Series A funding co-led by investors Andreessen Horowitz, Redpoint Ventures, and Silicon Valley Data Capital, with participation from investors, Construct Capital and First Round Capital. The firm, as of October 2022, has offices in New York and Utah and is led by its co-founders and co-CEOs Pierre Abousleiman and Jonathan Shifke.

The company seeks to acquire established consumer brands mainly in verticals pet products, Baby & Toddler, health & personal care, and sports & outdoors sector, and provides them access to capital, operational resources, and sector expertise necessary to expand their reach. The company through its omnichannel, data-driven approach, offers market insights to identify opportunities for brand growth and optimizes operations by leveraging its experience in functional areas, scale distribution, and awareness with the use of its multiple distribution channels to put brands in front of relevant consumers. Monolith’s core capabilities are in the e-commerce marketplace to boost the business’ traffic and conversion by conducting competitive analysis, maximizing SEO potential, optimizing return on ad spend, and creating personalized direct-to-consumer experiences using a customer-centric approach.

The company intends to utilize its September 2022 funding to accelerate its acquisition and growth strategy, and enhance the opportunity to cross-sell products to an overlapping and expanding customer base.

## Funding rounds

- Series A, Apr 14, 2022, $48M — Ares Management, Hayfin Capital Management

## Investors

- Ares Management (https://capitalatlas.ai/funds/ares-management) — Series A
- Hayfin Capital Management (https://capitalatlas.ai/funds/hayfin-capital-management) — Series A