# Monimoto, UAB

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/monimoto-uab

- Industry: Software
- Headquarters: Vilnius, Lithuania
- Website: www.monimoto.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Apr 1, 2019)
- Investors on record: 1

## About

Monimoto, based in Vilnius, Lithuania, specializes in innovative motorcycle GPS tracking solutions aimed at preventing motorcycle theft. Their devices provide real-time monitoring to enhance recovery chances for owners.Monimoto focuses on developing advanced GPS tracking systems for motorcycles and other vehicles. The company was founded in 2013 in Vilnius, Lithuania, by Rolandas Dranseika, who has experience in entrepreneurship. Monimoto has successfully completed three funding deals, with the latest being a Series A round in December 2021, raising USD 5.000 mn. The company has raised a total of USD 5.000 mn in funding.Monimoto specializes in advanced motorcycle GPS tracking solutions designed to combat motorcycle theft effectively. Their primary offerings include the Monimoto 7, a motorcycle alarm with GPS tracking capabilities, and the Monimoto 9, which serves as a GPS tracker for various vehicles including motorcycles, cars, and bicycles. These devices function by emitting a signal that allows users to monitor their vehicle's location in real time, enhancing recovery chances in the event of theft. The trackers are designed for discreet installation, enabling users to hide them in less obvious locations to prevent detection by potential thieves. Monimoto's customer base primarily consists of motorcycle enthusiasts and owners, with products marketed in the United States, the United Kingdom, France, Germany, Spain, Italy, and across Europe, ensuring a wide reach in regions with high motorcycle usage.Monimoto generates revenue through direct sales of its GPS tracking devices and associated services. In 2023, the company reported a revenue of USD 3,398,274.70 and an EBITDA of USD 613,081.40 for the same year. Customers typically purchase products outright, with potential recurring revenue stemming from subscriptions for enhanced monitoring and alert services. The company's flagship products, such as the Monimoto 7 and Monimoto 9, appeal to both individual consumers and businesses, allowing for a versatile transaction structure. Direct-to-consumer sales are prominent, supported by an online platform that facilitates the purchase process. Retail partnerships may also exist, enabling broader distribution channels. The pricing structure for Monimoto products reflects their premium positioning in the anti-theft market, ensuring that customers perceive high value in securing their vehicles.Monimoto plans to utilize the USD 5 million raised in its Series A funding round to invest in research and development and to expand into the US e-bike and motorcycle markets. The company aims to launch new products that enhance their tracking capabilities by the end of 2023, targeting increased market penetration in North America and Europe. This strategic expansion is designed to meet the growing demand for effective vehicle security solutions.

## Funding rounds

- Seed, Apr 1, 2019, $0.3M — Iron Wolf Capital

## Investors

- Iron Wolf Capital (https://capitalatlas.ai/funds/iron-wolf-capital) — Seed