# Monica and Andy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/monica-and-andy

- Industry: Consumer Products
- Headquarters: Chicago, US
- Website: www.monicaandandy.com
- Total disclosed funding: $6.7M
- Latest round: Series A (Feb 8, 2018)
- Investors on record: 4

## About

Monica and Andy, Inc. is a Chicago-based company that specializes in organic baby clothing and accessories, focusing on high-quality, eco-friendly products for infants and young children.Founded in 2013 by Brian Bloom and Monica Royer, Monica and Andy, Inc. operates primarily in the baby apparel sector. The company is headquartered in Chicago, US. In May 2022, the firm raised USD 8.3 million in Series B funding, bringing its total capital raised to USD 8.3 million and its current valuation to USD 75.157 mn. The company has successfully completed 8 funding deals, with its most recent occurring in May 2022.Monica + Andy specializes in offering a diverse range of organic baby clothing and accessories, including baby clothes, blankets, pajamas, and nursery gear. The company emphasizes organic materials, particularly organic cotton, known for its softness, durability, and eco-friendliness. Their products cater to health-conscious parents, focusing on safe, non-toxic clothing options that are stylish and functional for daily wear, sleep, and play. Distribution occurs through their online platform and retail partnerships, reaching customers primarily in the United States and Canada.Monica + Andy operates a direct-to-consumer model via their e-commerce website. Revenue is generated from individual product sales and curated bundles tailored for occasions like baby showers. Flagship items, such as pajamas and dresses, are priced at a premium due to their organic materials and craftsmanship. The company utilizes promotional offers to foster customer loyalty and repeat purchases while maintaining engagement through social media and email marketing campaigns.The recent Series B funding of USD 8.3 million, raised in May 2022, will be allocated to expanding Monica + Andy’s product line and entering new markets. The company plans to introduce several new product designs aimed at enhancing their catalog for infants and young families. Additionally, they aim to extend their reach into international markets within the next year, focusing on regions where organic baby products are increasingly in demand.

## Funding rounds

- Series A, Feb 8, 2018, $6.7M — Cota Capital, B2 Investment Group
- Seed, Sep 16, 2014 — Corazon Capital, Signatures Capital Partners

## Investors

- Corazon Capital (https://capitalatlas.ai/funds/corazon-capital) — Seed
- Signatures Capital Partners — Seed
- Cota Capital (https://capitalatlas.ai/funds/cota-capital) — Series A
- B2 Investment Group — Series A