# Moneytree33

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moneytree33

- Industry: Financial Services
- Headquarters: Shenzhen, China
- Website: www.moneytree33.com
- Total disclosed funding: $23M
- Latest round: Series B (Mar 30, 2017)
- Investors on record: 6

## About

Moneytree33 is a mobile gaming company specializing in high-speed drag racing experiences, offering engaging gameplay for racing enthusiasts and casual gamers alike across multiple platforms.Moneytree33, founded in 2014 in Shenzhen, China, focuses on developing mobile racing games. The company has engaged in two notable deals, with a significant pivot in its fundraising strategy during its recent Series B round. The latest funding round occurred on March 30, 2017, raising RMB 160 million from investors including Eagle IG Limited and Zhongxinhang Asset Management, with prior involvement from IDG Capital. The firm has not reported any subsidiaries or major changes in business focus since its inception.The primary offering of Moneytree33 is CSR2®, a mobile racing game that enables players to experience high-speed drag racing. Available on iOS and Android, CSR2® features a variety of popular automobile models and customizable vehicles. Players can collect, upgrade cars, and compete in events and tournaments, aiming for top rankings on global leaderboards. The game also includes exclusive in-game promotions and rewards to enhance user engagement, primarily appealing to casual gamers and car enthusiasts in regions like Asia, North America, and Europe.CSR2® generates revenue primarily through in-app purchases, allowing players to buy virtual currency and exclusive items to enhance their gaming experience. The direct-to-consumer model supports immediate purchases within the app, fostering player engagement. Premium features and special events are also monetized through timed promotions, creating additional revenue streams closely linked to the CSR2® game brand, recognized under Zynga, Inc.Following the recent Series B funding of RMB 160 million raised on March 30, 2017, Moneytree33 plans to enhance its game offerings and expand into new markets. Specific upcoming products include updates to CSR2® and potentially new titles targeting mobile racing enthusiasts. Additionally, the company aims to penetrate markets in Europe and North America more aggressively by late 2023, utilizing the recent funding to support development and marketing initiatives.

## Funding rounds

- Series B, Mar 30, 2017, $23M — IDG Capital, Zhongxinhang Asset Management, Eagle IG Limited
- Series A, Aug 12, 2016 — IDG Capital, Jingyinghui Technology, Feixiang Investment, Yingruitong Investment

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B
- Jingyinghui Technology — Series A
- Feixiang Investment — Series A
- Yingruitong Investment — Series A
- Zhongxinhang Asset Management (https://capitalatlas.ai/funds/zhongxinhang-asset-management) — Series B
- Eagle IG Limited — Series B