# Monetizr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/monetizr

- Industry: Retail
- Headquarters: Atlanta, US
- Website: www.themonetizr.com
- Total disclosed funding: $4.5M
- Latest round: Seed (Feb 23, 2023)
- Investors on record: 4

## About

Monetizr is a US-based company specializing in monetization solutions for mobile games, facilitating seamless integration of brand advertising into gameplay experiences, thereby enhancing brand visibility and user engagement.Founded in 2016 and headquartered in Atlanta, US, Monetizr specializes in a gaming media platform that integrates brand advertisements into mobile games. The company has engaged in three funding rounds, with the most recent deal on February 23, 2023, where it raised USD 4.00 mn in a Seed round led by Change Ventures, supported by Ludus and Techstars. The founders include Martins Bratuskins and Reinis Skorovs, with Andris Merkulovs serving as CEO.Monetizr specializes in providing a gaming media platform that leverages rewarded and native brand experiences within casual mobile games. Their core offerings facilitate the integration of brand advertisements into engaging gameplay environments, enhancing user experience while promoting brand visibility. The platform allows brands to design targeted campaigns aimed at generating awareness, driving engagement, and educating consumers through interactive content. Monetizr serves a vast audience, tapping into over 340 million mobile gamers across diverse demographics globally. The company works with leading brands in sectors such as consumer packaged goods (CPG) and entertainment, particularly in markets including North America, Europe, and Asia-Pacific. By focusing on high engagement metrics and brand-safe environments, Monetizr addresses the challenge of connecting brands with engaged audiences within one of the fastest-growing media channels available.Monetizr generates revenue through multiple transaction structures, primarily focusing on B2B partnerships with brands that seek to advertise within the mobile gaming space. Clients provide basic assets such as logos and videos, which are then integrated into the gaming environment, facilitating campaigns that capitalize on high engagement rates and viewability metrics. The platform operates on a model that may include direct purchasing of ad placements or programmatic buying options, allowing brands flexibility in how they engage with consumers. Monetizr's pricing plans are structured around the specific campaigns and objectives set by the brands, providing tailored solutions that maximize consumer interaction with their advertising. The company maintains a focus on delivering measurable impacts, evidenced by case studies that illustrate significant increases in purchase intent and engagement metrics for its clients.In August 2023, Monetizr raised USD 4.00 mn in venture funding led by Change Ventures, with participation from other investors including Ludus and Techstars. This funding will support business plan expansion and sales marketing initiatives across the US and European countries. The company is focused on expanding into new markets, specifically targeting additional regions within Europe and North America, aiming for implementation by the end of 2024. Monetizr is also developing new products to enhance its platform capabilities, although specific release dates have not been disclosed.

## Funding rounds

- Seed, Feb 23, 2023, $4M — Techstars, Change Ventures, Ludus
- Seed, Apr 11, 2019, $0.5M — Alfabeat

## Investors

- Alfabeat (https://capitalatlas.ai/funds/alfabeat) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Change Ventures (https://capitalatlas.ai/funds/change-ventures) — Seed
- Ludus (https://capitalatlas.ai/funds/ludus) — Seed