# Monetate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/monetate

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.monetate.com
- Total disclosed funding: $29M
- Latest round: Series C (Dec 4, 2013)
- Investors on record: 5

## About

Monetate, Inc. is a technology company that provides a personalization platform aimed at enhancing digital commerce experiences through data-driven insights and AI solutions.Monetate, Inc. was founded in 2008 in New York, US, specializing in personalization solutions for digital commerce. The company was acquired in October 2022 by Centre Lane Partners from Kibo Software, Inc. David Brussin, the founder, has a history in the tech industry with prior entrepreneurial ventures. Monetate has raised a total of USD 8.00 mn in funding, with its latest round being a Series C in 2022, backed by investors including CF Private Equity and Lead Edge Capital.Monetate specializes in a comprehensive personalization platform designed to enhance digital commerce experiences for its clients. The core offerings include AI-driven search optimization, product recommendations, and advanced merchandising capabilities, all aimed at creating individualized user experiences across various digital channels. By leveraging machine learning and data analytics, Monetate analyzes customer behavior and predicts intent, enabling businesses to deliver tailored suggestions and improve conversion rates. Their solutions serve a diverse client base, including major retailers across sectors such as automotive, beauty, travel, and e-commerce, primarily available in North America, Europe, and select markets in Asia.Monetate generates revenue through a subscription-based model, where clients pay for access to its platform and services. Transactions typically occur between Monetate and its clients, which include retailers and brands looking to enhance their digital strategies. The company provides ongoing support and strategic guidance as part of its service offerings. Key products, such as their flagship AI-powered personalization tools, contribute to the overall revenue stream by enabling clients to achieve measurable improvements in conversion rates and average order value. Pricing agreements are often tiered based on the scale and specific needs of each client.In the wake of its acquisition in October 2022, Monetate plans to implement a horizontal growth strategy aimed at expanding into verticals outside of retail. While specific upcoming product launches have not been detailed, the company is focused on leveraging recent funding to support these strategic initiatives. The acquisition by Centre Lane Partners will facilitate this expansion and potentially open new market opportunities.

## Funding rounds

- Series C, Dec 4, 2013, $8M — CF Private Equity, First Round Capital, OpenView, Floodgate, Lead Edge Capital
- Series B, Aug 4, 2011, $15M — First Round Capital, OpenView
- Series A, Nov 29, 2010, $5.1M — First Round Capital, Floodgate
- Seed, Jun 2, 2008, $0.6M — First Round Capital

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A, Series B, Series C
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A, Series C
- OpenView (https://capitalatlas.ai/funds/openview) — Series B, Series C
- CF Private Equity (https://capitalatlas.ai/funds/cf-private-equity) — Series C
- Lead Edge Capital (https://capitalatlas.ai/funds/lead-edge-capital) — Series C