# MoMinis

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mominis

- Industry: Internet
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.mominis.com
- Total disclosed funding: $15M
- Latest round: Series B (Dec 9, 2012)
- Investors on record: 3

## About

MoMinis Ltd. specializes in providing premium domain names, focusing on enhancing business visibility through online presence. The company caters to a wide range of clientele from entrepreneurs to large enterprises.Founded in 2006 in Tel Aviv-Yafo, Israel, MoMinis Ltd. is engaged in the domain registration and acquisition sector. The company has undergone strategic positioning within this niche and has generated a total of 5 deals, with the most recent deal occurring on December 9, 2012. During this Series B funding round, MoMinis raised USD 6.000 mn led by Gemini Israel Ventures, alongside returning investors BRM Group. Zvi Rabinovich serves as both the Founder and CEO of the company.MoMinis.com is primarily focused on providing premium domain names, specifically the domain MoMinis.com, which is currently available for sale. The company operates within the domain registration and acquisition sector, catering to a diverse clientele that includes entrepreneurs, small businesses, and larger enterprises seeking to establish or enhance their online presence. Their offerings facilitate business growth by providing unique and memorable web addresses that enhance brand recognition and accessibility. The domains are marketed globally, appealing to customers across various geographical markets, including North America, Europe, and Asia. The service includes a straightforward purchasing process, with options for immediate purchase or installment payments, thus making it accessible for a wide range of potential users.The revenue model for MoMinis.com is based on direct sales of domain names, with the main offering being the MoMinis.com domain priced at USD 7,295. The company provides flexible payment plans, allowing customers to pay USD 303.96 per month for a period of 24 months, catering to different financial capabilities and enhancing customer acquisition. Transactions typically occur on a direct-to-consumer basis, with clients purchasing domains to serve as the foundation of their business's online identity. Payment options include secure methods such as PayPal and Escrow.com, ensuring both safety and convenience in transactions. This structured pricing and payment approach is designed to attract a broad array of buyers, from individual entrepreneurs to established businesses looking to enhance their digital footprint.In December 2012, Gemini Israel Funds led a USD 6 million Series B round financing of MoMinis Ltd. along with returning investors BRM Group. The company aims to leverage this funding to enhance its product offerings and marketing strategies. Future initiatives include the exploration of new geographical markets in North America and Europe, with specific plans to implement these expansions by 2023. The company is also designing additional premium domains to broaden its portfolio, targeting release dates for these new offerings in the upcoming year.

## Funding rounds

- Series B, Dec 9, 2012, $6M — BRM Group, Gemini Israel Ventures
- Series B, Apr 18, 2012, $4.5M — BRM Group, Mitsui Global Investment
- Series A, Nov 23, 2010, $3M — BRM Group, Mitsui Global Investment
- Series A, May 13, 2009, $1.5M — BRM Group

## Investors

- BRM Group (https://capitalatlas.ai/funds/brm-group) — Series A, Series B
- Mitsui Global Investment (https://capitalatlas.ai/funds/mitsui-global-investment) — Series A, Series B
- Gemini Israel Ventures (https://capitalatlas.ai/funds/gemini-israel-ventures) — Series B