# Momentum Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/momentum-labs

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.momentum.io
- Total disclosed funding: $18M
- Latest round: Series A (Jul 23, 2024)
- Investors on record: 6

## About

Based in the US, Momentum Labs Inc delivers an AI Revenue Orchestration Platform that automates and enhances customer interactions, focusing on sales and customer success teams for improved operational efficiency.Momentum Labs Inc, founded in 2020 in San Francisco, US, specializes in AI-driven solutions for revenue orchestration. The company has completed 2 deals to date. In March 2026, Salesforce, Inc., a portfolio company of GCM Grosvenor, Hambrecht Capital, Attractor Ventures, GCM Grosvenor, Meritech Capital Partners, MF Capital, SunBridge Partners, New Enterprise Associates, Emergence Capital, Lauder Partners, and Elliott Management, acquired Momentum Labs, Inc. from Basis Set, Inovia Capital, Leadout Capital, South Park Commons, FirstMark Capital, and Stage 2 Capital for an undisclosed amount. Momentum offers an AI Revenue Orchestration Platform designed to streamline and automate various administrative tasks associated with customer interactions, primarily focusing on sales and customer success teams. The core offerings include the Deal Execution Agent, which automates post-call administrative functions like updating Salesforce fields and saving notes, thereby enhancing data-driven decision-making. Additionally, the Customer Retention Agent enables organizations to proactively capture feedback and identify churn risks, while the Coaching Agent provides real-time, data-driven insights for sales coaching. These tools are particularly useful for leveraging customer call data, transforming it into actionable insights that improve sales efficiency and customer retention. Momentum serves a diverse client base across multiple sectors, including technology and services, engaging customers primarily in North America and Europe.Momentum generates revenue through a subscription-based model, where clients pay for access to its suite of AI-driven tools. The transaction structure typically involves businesses subscribing to the platform to enhance their sales and customer service operations, effectively allowing for seamless integration with existing systems. The pricing plans are tiered and designed to accommodate varying organizational sizes and needs, ensuring that clients can select features that align with their specific requirements. Flagship products such as the Deal Execution Agent and Customer Retention Agent represent significant components of Momentum's service offering, aimed at improving operational efficiency and data management for businesses. Through these mechanisms, Momentum consistently supports its clients in achieving greater productivity and revenue growth.In July 2024, Momentum Labs Inc raised USD 13.000 mn in Series A funding, co-led by new investors FirstMark Capital and Stage 2 Capital, with participation from returning investors Basis Set Ventures and Leadout Capital. The company will utilize this funding to accelerate product development and advance its business expansion plans. Upcoming products are expected to enhance their platform's capabilities, with targeted timelines for development yet to be announced. Additionally, Momentum plans to expand into new markets, specifically targeting additional regions in Europe by the end of 2025.

The March 2026 acquisition aims to further enhance the capabilities in customer relationship management and artificial intelligence.

## Funding rounds

- Series A, Jul 23, 2024, $13M — FirstMark Capital, Basis Set, Stage 2 Capital, Leadout Capital
- Seed, Nov 10, 2021, $5M — Inovia Capital, Basis Set, South Park Commons, Leadout Capital

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed
- Basis Set (https://capitalatlas.ai/funds/basis-set) — Seed, Series A
- South Park Commons (https://capitalatlas.ai/funds/south-park-commons) — Seed
- Leadout Capital (https://capitalatlas.ai/funds/leadout-capital) — Seed, Series A
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A
- Stage 2 Capital — Series A