# Moment

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moment

- Industry: Hardware
- Headquarters: Seattle, US
- Website: www.shopmoment.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Sep 9, 2014)
- Investors on record: 7

## About

Moment, Inc. is a photography and filmmaking company specializing in premium mobile gear, including lenses and accessories that enhance the capabilities of smartphone creators.Founded in 2013, Moment, Inc., headquartered in Seattle, US, focuses on mobile photography and filmmaking gear. The company's founders include Erik Hedberg, Marc Barros, Michael Thomas, and Richard Tait. Moment has undergone significant changes, with three notable investment rounds, culminating in a funding round in May 2016 that raised USD 3.0 mn led by Lux Capital. The company primarily targets creators in North America, Europe, and parts of Asia.Moment specializes in providing a diverse range of mobile photography and filmmaking gear designed for creators. Their core offerings include high-quality mobile lenses, camera cases, bags, and various filters that facilitate enhanced mobile shooting experiences. Products like the Tele 58mm Mobile Lens and the VND (Variable Neutral Density) QuickLock Filter improve the photographic capabilities of smartphones, allowing users to capture professional-grade images. Moment also offers educational resources and community engagement, fostering a supportive environment for mobile filmmakers and photographers, with a target audience of individual creators, including amateur photographers and content creators.Moment generates revenue through direct-to-consumer sales of its products and community-driven initiatives that enhance membership engagement. Transactions occur via their online platform, where items such as camera cases, mobile lenses, and filters are available for purchase. The pricing for flagship products, including the Santa Fe Shoulder Bag and CineBloom Diffusion Filters, caters to both budget-conscious consumers and serious creators. For instance, the Moment 4.5 Camera Case for iPhone is directly available to customers, contributing to overall sales, while promotional discounts and membership incentives bolster customer loyalty and repeat purchases.Looking ahead, Moment, Inc. plans to expand its product offerings with new items designed to enhance the mobile photography experience. The company aims to enter new markets across Europe and Asia by 2024. The recent funding of USD 3.0 mn raised on May 11, 2016, will be utilized to support these initiatives, strengthening their market position and product development efforts.

## Funding rounds

- Seed, Sep 9, 2014, $1.5M — Maveron, Foundry Group, Lux Capital, Founders' Co-op, RSE Ventures, Upslope Ventures, Marc Bell Capital

## Investors

- Maveron (https://capitalatlas.ai/funds/maveron) — Seed
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Seed
- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Seed
- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Seed
- RSE Ventures (https://capitalatlas.ai/funds/rse-ventures) — Seed
- Upslope Ventures (https://capitalatlas.ai/funds/upslope-ventures) — Seed
- Marc Bell Capital (https://capitalatlas.ai/funds/marc-bell-capital) — Seed