# Mom-sitter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mom-sitter

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.mom-sitter.com
- Total disclosed funding: $11M
- Latest round: Series B (Sep 29, 2021)
- Investors on record: 7

## About

Mom-sitter is a South Korean childcare connection service dedicated to matching families with qualified babysitters, addressing diverse childcare needs through various tailored solutions.Established in 2016 in Seoul, South Korea, Mom-sitter offers a platform that connects parents with babysitters. The company has undergone strategic developments to enhance its offerings. Founded by Jeeyea Chung, who has a background in creating solutions for childcare, the firm has raised a total of KRW 10 billion across multiple funding rounds, with the latest investment being a Series B round achieved on September 29, 2021, led by investors such as BSK Investment and KDB Bank.Mom-sitter operates as a leading childcare connection service in South Korea, specializing in providing various babysitting solutions tailored to the needs of families. The company's core offerings include full-time care for newborns and infants, supplementary care services, pick-up and drop-off care, educational play, and emergency or short-term care options. Each service is designed to address specific childcare challenges faced by parents, effectively connecting them with qualified sitters who can meet their individualized needs. The platform serves a diverse client base comprising parents seeking reliable childcare and professional sitters looking for employment opportunities within South Korea, ensuring that families receive quality support in their childcare arrangements.Mom-sitter generates revenue through a transaction-based model that facilitates connections between parents and caregivers. The platform typically operates by charging service fees for each booking made through its system. Customers, primarily parents, can select from a range of services, strategically priced to accommodate various caregiving needs. While specific pricing structures for individual services are not disclosed, the business effectively utilizes its marketplace model to streamline interactions between users, ensuring that caregivers can find work while parents can access qualified sitters quickly. This approach enhances customer satisfaction and loyalty, reinforcing the company’s position in the childcare service sector.In September 2021, Mom-sitter raised KRW 10 billion in Series B funding, aimed at upgrading its existing C2C platform and strengthening the growth base of its B2B service. The investment will support the launch of new products designed to enhance their service offerings while also facilitating expansion into new markets. Plans for geographic expansion are underway, with specific target markets yet to be disclosed, but the company aims to leverage its recent funding to solidify its position and enhance service delivery in the childcare sector.

## Funding rounds

- Series B, Sep 29, 2021, $8.5M — WOORI Venture Partners, KDB Bank, DT&Investment, BSK Investment, iM Investment Partners
- Series A, May 17, 2019, $2.5M — Mirae Asset Venture Investment, DT&Investment, K-Run Ventures

## Investors

- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series A
- DT&Investment (https://capitalatlas.ai/funds/dt-investment) — Series A, Series B
- K-Run Ventures (https://capitalatlas.ai/funds/k-run-ventures) — Series A
- WOORI Venture Partners (https://capitalatlas.ai/funds/woori-venture-partners) — Series B
- KDB Bank — Series B
- BSK Investment (https://capitalatlas.ai/funds/bsk-investment) — Series B
- iM Investment Partners (https://capitalatlas.ai/funds/im-investment-partners) — Series B