# Moloco

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moloco

- Industry: Marketing/Advertising
- Headquarters: Redwood City, US
- Website: www.moloco.com/
- Total disclosed funding: $205M
- Latest round: Series C (Aug 17, 2021)
- Investors on record: 9

## About

Founded in 2013 and based in California, US, Moloco, Inc. operates as an ad-tech company that provides an AI based advertising platform. The company was co-founded by Ikkjin Ahn (CEO) and David Sehyuk Park. In June 2023, Fidelity Investments, EDBI, GPI Capital and Neuberger Berman acquired a stake in Moloco, Inc. from Korea Investment Partners.

The company's development team provides mobile developers with a programmatic advertising platform that utilizes machine learning to turn data into ad performance. Moloco's suite of programmatic advertising solutions optimizes the performance of its client's acquisition, retention, and monetization campaigns. MOLOCO’s Retail Media Platform is developed to help e-commerce companies make more money off their sites through features like Recommended Products and Sponsored Ads.

Moloco generates revenue by offering machine learning-powered advertising solutions across multiple platforms. Its core revenue streams include its Demand Side Platform (DSP) for performance advertisers, a Retail Media Platform (RMP) enabling marketplaces to run native ads, and SDK integrations that monetize mobile apps and games.

## Funding rounds

- Series C, Aug 17, 2021, $167M — Tiger Global Management
- Series B, Apr 29, 2021, $20M — Samsung Venture Investment, Smilegate Investment, Shinhan Bank
- Series B, May 10, 2018, $11M — Mirae Asset Global Investments, Draper Athena, Samsung Venture Investment, Smilegate Investment, DSC Investment, KTB Investment Management
- Series A, Jun 29, 2016, $6.6M — Korea Investment Partners

## Investors

- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series A
- Mirae Asset Global Investments (https://capitalatlas.ai/funds/mirae-asset-global-investments) — Series B
- Draper Athena (https://capitalatlas.ai/funds/draper-athena) — Series B
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series B
- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series B
- DSC Investment (https://capitalatlas.ai/funds/dsc-investment) — Series B
- KTB Investment Management (https://capitalatlas.ai/funds/ktb-investment-management) — Series B
- Shinhan Bank — Series B
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series C