# MojiLaLa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mojilala

- Industry: Internet
- Headquarters: San Francisco, US
- Website: http://www.mojilala.com
- Total disclosed funding: $4.5M
- Latest round: Seed (Apr 20, 2021)
- Investors on record: 5

## About

MojiLaLa, Inc. is a San Francisco-based company specializing in innovative digital sticker solutions for messaging platforms, enhancing user communication through a diverse library of expressive stickers.Founded in 2016, MojiLaLa, Inc. operates out of San Francisco, US, providing unique digital sticker integrations for popular messaging applications. The company has undergone no major pivots in its strategy and was founded by Dana Loberg. In April 2021, MojiLaLa raised USD 3.000 mn in a Seed funding round led by Great Oaks Venture Capital, with participation from Betaworks Ventures Management, Quake Capital Partners, and Deutsche Telekom. This funding round brought the total amount raised to USD 3.000 mn, with four significant deals completed to date.MojiLaLa specializes in providing a diverse range of digital stickers designed for integration with popular messaging platforms such as WhatsApp, Gboard, and iMessage. The core product offerings encompass an extensive sticker library that allows users to convey a wide array of emotions and expressions in their digital communications. This library is accessible through the MojiLaLa Unlimited subscription, enabling users to utilize the stickers without any limitations, thereby enhancing their engagement with family and friends. The company's services target a global audience of consumers looking to personalize their messaging experience, making it appealing to various age groups and demographics.MojiLaLa generates revenue primarily through subscription-based models, allowing users to access their sticker library for a recurring fee. Transactions occur directly between the company and consumers, ensuring seamless access to their offerings. The pricing structure encourages users to subscribe to the MojiLaLa Unlimited service, granting them unlimited access to all available stickers. This model promotes user retention, ensuring consistent revenue flow as customers renew their subscriptions. Additionally, MojiLaLa may explore partnerships with other companies or platforms to expand its reach and enhance its revenue-generating capabilities through strategic collaborations.MojiLaLa plans to leverage its recent funding of USD 3.000 mn raised in April 2021 to enhance its product offerings and expand its market reach. The company is currently designing new sticker packs aimed at different demographics and anticipates launching these products in the upcoming months. Furthermore, MojiLaLa targets expansion into new international markets, focusing on regions such as Europe and Asia by the end of 2022. This strategic expansion and product development plan are designed to strengthen its market presence and attract a broader audience.

## Funding rounds

- Seed, Apr 20, 2021, $3M — Betaworks Ventures Management, Great Oaks Venture Capital, Deutsche Telekom, Quake Capital Partners
- Seed, Aug 3, 2017, $1.5M — Betaworks Ventures Management, Great Oaks Venture Capital
- Seed, Feb 15, 2017 — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Seed
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Deutsche Telekom — Seed
- Quake Capital Partners (https://capitalatlas.ai/funds/quake-capital-partners) — Seed