# MoFit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mofit

- Industry: Consumer Services
- Headquarters: Beijing, China
- Website: www.mofit.cc
- Latest round: Angel (Dec 10, 2018)
- Investors on record: 1

## About

MoFit is a fitness-focused company delivering innovative products designed to enhance user experiences in various workout regimes, emphasizing health management and performance tracking.MoFit, founded in 2017 and headquartered in Beijing, China, specializes in developing smart fitness products. The company has engaged in one funding round, receiving several million in Angel funding from Galileo Ventures in December 2018, targeting its growth in the fitness technology sector.MoFit offers a range of innovative fitness products designed to enhance the user experience across various fitness regimes. Their core offerings include smart fitness equipment, mobile applications for workout tracking, and health monitoring devices. These products cater to a diverse clientele, from fitness enthusiasts seeking performance optimization to casual users aiming for health improvements. The primary end-use cases revolve around providing users with detailed analytics on their physical activities and health metrics, facilitating personalized workout regimens and promoting a healthier lifestyle. MoFit's products are available in multiple geographical markets, including the United States, Europe, and select regions in Asia.MoFit's revenue model revolves around a combination of direct-to-consumer sales and B2B partnerships, enabling them to cater to a broad customer base. Transactions typically occur through online purchases of their flagship products, which include subscription services for premium app features or accessories related to their fitness equipment. The pricing structure encompasses tiered subscription plans, allowing users to select options that best fit their fitness needs. Additionally, partnerships with retailers and fitness centers further enhance their reach, providing customers with various purchasing avenues. Each product aligns with their overall mission to deliver quality fitness solutions, creating a steady revenue stream through both product sales and subscription services.MoFit is focused on expanding its product line with upcoming releases, including new smart fitness devices and enhanced app features slated for launch in 2023. The company plans to penetrate additional markets in Asia and Europe by 2025, aiming to increase its global footprint. The recent funding of several million USD from the Angel round will support these initiatives, particularly in product development and market expansion efforts.

## Funding rounds

- Angel, Dec 10, 2018 — Galileo Ventures

## Investors

- Galileo Ventures — Angel