# Modern Message

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/modern-message

- Industry: Software
- Headquarters: Richardson, US
- Website: www.modernmessage.com
- Total disclosed funding: $2M
- Latest round: Series A (Jun 21, 2017)
- Investors on record: 1

## About

Modern Message is a technology company specializing in enhancing resident engagement and property performance through innovative platforms tailored for the multifamily real estate sector.Modern Message provides a Loyalty Rewards Platform for the multifamily real estate industry. Established in 2012, the company is headquartered in Richardson, US. In December 2018, it raised USD 2.5 mn in venture funding from Blossom Street Ventures, marking its most recent deal.The Loyalty Rewards Platform for Multifamily offers a suite of solutions designed to enhance resident engagement and optimize property performance in the multifamily real estate sector. The core offerings include Community Rewards, which serves as a resident engagement and loyalty rewards platform, enabling property management teams to incentivize residents through digital rewards for completing specific actions, thereby increasing retention and improving online reputation. Additionally, the platform features the LOFT™ Resident Experience, integrating leasing, moving, payments, and loyalty rewards, including rent payment points. These products are tailored for multifamily properties across various U.S. regional markets, effectively serving property management firms, marketers, and the residents they manage. The platform is designed to streamline operations and foster community engagement, ultimately aimed at improving tenant satisfaction and retention.Revenue generation for The Loyalty Rewards Platform for Multifamily primarily hinges on subscription-based models, where property management companies subscribe to utilize the various functionalities of the Community Rewards platform and LOFT™ Resident Experience. Clients engage with the platform to implement automated engagement campaigns that allow residents to earn rewards, which can include a wide range of digital gift cards from numerous brands. The pricing structure varies based on the size of the property portfolio and the specific services utilized, including the flagship Community Rewards and LOFT offerings. By actively facilitating interactions between property managers and residents, the platform aims to enhance operational efficiency and drive higher renewal rates, contributing to overall revenue stability for clients through improved tenant retention and satisfaction.Modern Message plans to leverage its recent funding of USD 2.5 mn to enhance its technology and expand its service offerings. The company is looking to launch new products aimed at further increasing engagement within the multifamily sector and aims to enter additional markets in the coming years, specifically targeting urban areas that are experiencing growth in the multifamily housing sector.

## Funding rounds

- Series A, Jun 21, 2017, $2M — AXA Venture Partners

## Investors

- AXA Venture Partners (https://capitalatlas.ai/funds/axa-venture-partners) — Series A