# Modern International Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/modern-international-pte

- Industry: Consumer Products
- Headquarters: Singapore
- Website: www.asmaraku.com
- Total disclosed funding: $1M
- Latest round: Seed (Dec 13, 2017)
- Investors on record: 3

## About

Modern International Pte. Ltd. operates FAVO by AsmaraKu, an e-commerce platform in Indonesia, specializing in health and beauty products to meet the diverse personal care needs of consumers.Modern International Pte. Ltd., through its online platform FAVO by AsmaraKu, provides a wide array of health and beauty products. Founded by Grace Natalia and William Tunggaldjaja, the company has remained consistent in its focus on the Indonesian market. The firm is headquartered in Singapore and has maintained its strategy without significant pivots or changes in operations. In December 2017, the company raised USD 990,000 in Seed funding from investors including Alpha JWC Ventures, SPH Media Fund, and Spiral Ventures, bringing the total amount raised to USD 990,000 and valuing the company at USD 2.325 mn.FAVO by AsmaraKu is an online health and beauty store based in Indonesia, offering a vast selection of personal care products. The platform specializes in health products, beauty essentials, and grooming supplies, including vitamins, supplements, skincare items, and personal hygiene products. The company ensures that every product is original and safe, registered with Indonesia's National Agency of Drug and Food Control (BPOM). It targets urban consumers with a growing preference for online shopping, providing a straightforward purchasing experience through its e-commerce site.In the most recent fiscal year of 2023, FAVO by AsmaraKu reported a revenue of USD 0.00 mn, with an EBITDA of USD -1,340. The company generates revenue primarily through sales made directly to consumers via its e-commerce platform, offering competitive pricing on products such as multivitamins and household essentials, facilitating a seamless shopping experience.Following its Seed funding round in December 2017, which raised USD 990,000, Modern International Pte. Ltd. plans to leverage this capital to enhance its product lines and expand its market presence. Upcoming product launches are expected to target both health and beauty sectors, aiming to cater to the evolving preferences of consumers. The company is also exploring geographic expansion, particularly within Southeast Asia, to reach a broader audience by 2025, enhancing its operational capabilities and product offerings in line with the growing demand for convenient online shopping.

## Funding rounds

- Seed, Dec 13, 2017, $1M — Spiral Ventures, Alpha JWC Ventures, SPH Media Fund

## Investors

- Spiral Ventures (https://capitalatlas.ai/funds/spiral-ventures) — Seed
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Seed
- SPH Media Fund (https://capitalatlas.ai/funds/sph-media-fund) — Seed