# Modern Baker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/modern-baker

- Headquarters: Oxford, UK
- Website: www.superloaf.co.uk/
- Total disclosed funding: $3.4M
- Latest round: Series A (Jul 22, 2025)
- Investors on record: 1

## About

Modern Baker Ltd., based in the UK, specializes in health-oriented bread products that enhance metabolic health while maintaining traditional taste and texture, catering to health-conscious consumers.Founded in 2017 by co-founders Melissa Sharp and Leo Campbell, in Oxford, UK, Modern Baker Ltd. focuses on producing innovative bread products. The company has undergone strategic developments to align its offerings with consumer health trends. In July 2025, Modern Baker Ltd. raised GBP 2.5 million in series A funding led by investor Adjuvo. Superloaf is a health-oriented bread product designed to enhance metabolic health while delivering an appealing taste and texture similar to traditional loaves. The primary offering, SUPERLOAF, is formulated to incorporate various types of dietary fiber crucial for digestive health, addressing the need for nutritious options that do not compromise on flavor. This product is developed for a broad consumer base, including health-conscious individuals and those seeking to improve their dietary habits. SUPERLOAF is marketed as a versatile bread that can be used in various food applications, such as sandwiches and toasts, thus meeting the needs of everyday consumers. The company primarily operates within the United Kingdom, with its products available at their physical location in Oxford and online.The revenue model for Superloaf is centered around direct-to-consumer sales, where customers can purchase the bread either in-store or through online platforms. Transactions typically occur on a per-unit basis, allowing consumers to buy individual loaves of SUPERLOAF. The pricing structure reflects the premium quality and unique health benefits of the bread, appealing to a market segment willing to invest in their health through dietary choices. By focusing on a singular flagship product, SUPERLOAF, the company aims to establish a strong market presence within the health food sector, which is increasingly popular among consumers prioritizing nutrition and wellness.In July 2025, Modern Baker Ltd. raised GBP 2.5 million in Series A funding led by new investor Adjuvo. The company will use the funding to support its mission to position ultra-processed food as a nutrient-dense, convenient option compatible with current manufacturing practices. Future plans include designing and launching new products and possibly expanding into additional geographic regions, aligning with the growing trends in health-oriented food products.

## Funding rounds

- Series A, Jul 22, 2025, $3.4M — Adjuvo

## Investors

- Adjuvo (https://capitalatlas.ai/funds/adjuvo) — Series A