# Modern Advisor Canada

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/modern-advisor-canada

- Industry: Internet
- Headquarters: Vancouver, Canada
- Website: www.modernadvisor.ca
- Total disclosed funding: $0.5M
- Latest round: Seed (Oct 1, 2014)
- Investors on record: 1

## About

Modern Advisor Canada Inc. is a Canadian investment management firm specializing in cost-effective passive and active portfolio management solutions tailored for individual investors.Founded in 2013 in Vancouver, Canada, Modern Advisor Canada Inc. focuses on delivering personalized investment management services. The firm has successfully completed 2 deals, with the most recent funding round occurring on September 23, 2015, where it raised USD 2.2 mn in Series A funding, led by individual investors. The firm operates independently without any recorded parent or subsidiary relationships.Modern Advisor Canada Inc. offers a comprehensive range of investment management services aimed at helping clients meet their financial objectives. The firm provides cost-efficient passive ETF portfolios, actively managed portfolios, and integrated strategies that combine both investment approaches. Services include support for clients saving for retirement with Registered Retirement Savings Plans (RRSP), education through Registered Education Savings Plans (RESP), and disability savings via Registered Disability Savings Plans (RDSP). Its platform is accessible to Canadian investors, from young professionals to retirees, via both mobile and web applications.Modern Advisor generates revenue through asset management fees associated with its investment services. Clients open accounts for specific objectives like RRSPs and RESPs, incurring fees based on asset value. For example, management fees for an RRSP are structured as a percentage of the total investment portfolio value, maintaining a direct client-to-consumer relationship that allows for straightforward management of financial portfolios. The firm is supported by Guardian Capital Group Limited, providing additional stability in its financial management operations.Modern Advisor Canada Inc. is focused on expanding its product offerings and market presence. The firm aims to launch new investment products designed specifically for evolving market demands, with timelines for rollout planned for 2024. Additionally, expansion efforts are set to target new geographic regions within Canada, with particular attention to urban centers poised for growth. The recent Series A funding of USD 2.2 mn will be strategically utilized to enhance product development and bolster marketing initiatives, ensuring the firm can effectively reach and serve new clients.

## Funding rounds

- Seed, Oct 1, 2014, $0.5M — Conconi Growth Partners

## Investors

- Conconi Growth Partners (https://capitalatlas.ai/funds/conconi-growth-partners) — Seed