# Modelshop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/modelshop

- Industry: Software
- Headquarters: Newark, US
- Website: www.modelshop.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Jun 15, 2017)
- Investors on record: 2

## About

Modelshop, Inc. specializes in providing innovative no-code AI-driven offer optimization solutions for financial institutions, enhancing their capability to deliver personalized credit offers to customers in real-time.Founded in 2015 and headquartered in Newark, US, Modelshop, Inc. automates credit offer creation for financial institutions. The company raised USD 1.5 mn in Seed funding on June 15, 2017, from investors including Contour Venture Partners and Newark Venture Partners. The founders, Manish Agrawal and Tom Tobin, have significant experience in the tech industry, with Tom Tobin also serving as the CEO.Modelshop offers a sophisticated no-code AI-driven offer optimization engine designed specifically for financial institutions (FIs). This platform automates the creation and delivery of personalized credit offers, allowing institutions to engage with their customers in real-time. By leveraging data analytics and machine learning, the system assesses customer needs, behaviors, and financial health to implement tailored credit strategies more efficiently than traditional methods. Key clients include credit unions, community banks, small-to-medium-sized business lenders, and fintech partners located primarily in North America and Western Europe. The engine is designed to integrate seamlessly with existing tech stacks, enabling users to deploy advanced analytical models that enhance customer engagement and optimize financial product offerings without the need for extensive system overhauls.Modelshop generates revenue through a subscription-based model, where clients pay for access to its offer optimization platform and its associated services. Transactions typically occur as clients engage with the software to create and implement tailored credit offers based on their specific customer data. The partnership structure often involves financial institutions subscribing to the platform to streamline their credit offer processes, thereby enhancing their operational efficiency. While specific pricing details for the subscription plans and services are proprietary, clients benefit from utilizing their existing data infrastructure while accessing Modelshop's innovative tools that facilitate real-time decision-making. The company's flagship offering remains its no-code AI offer engine, which underpins its value proposition and solidifies its presence in the financial services market.Modelshop plans to utilize its most recent Seed funding of USD 1.5 mn raised on June 15, 2017, to enhance its platform capabilities and expand its market reach. The company is currently designing new features aimed at improving client engagement and has plans to launch these enhancements by the end of 2023. Additionally, Modelshop aims to penetrate new markets in Asia and South America, targeting these regions by mid-2024 to broaden its customer base and increase revenue opportunities.

## Funding rounds

- Seed, Jun 15, 2017, $1.5M — Contour Venture Partners, NVP Capital

## Investors

- Contour Venture Partners (https://capitalatlas.ai/funds/contour-venture-partners) — Seed
- NVP Capital — Seed