# Modaviti eMarketing Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/modaviti-emarketing-private

- Industry: Software
- Headquarters: Mumbai, India
- Website: www.orbo.ai
- Latest round: Seed (Sep 5, 2017)
- Investors on record: 1

## About

Modaviti eMarketing Private Limited is a Mumbai-based company that specializes in advanced beauty tech solutions, enhancing customer engagement through innovative AI-driven products for beauty brands and retailers.Founded in 2016 in Mumbai, India, Modaviti eMarketing Private Limited focuses on beauty technology solutions. The company has completed 4 deals, with the most recent funding round occurring on June 28, 2022, where it raised INR 54.91 million from investors including LetsVenture, Refex Capital, and YourNest Capital Advisors. The company's total amount raised stands at INR 54.91 million, resulting in a current valuation of INR 993.75 million. The founders, Abhit Sinha and Danish Jamil, have guided the company through its development under the leadership of CEO Manoj Shinde.Orbo AI specializes in providing advanced beauty tech solutions designed to enhance the customer experience for brands, retailers, salons, and e-commerce platforms. The company offers a suite of products that includes Virtual Makeup, Virtual Hair Color, Virtual Hair Styling, Foundation Shade Finder, Smart Skin Analysis, Facial Attributes Enhancement, Smart Beauty Mirror, and BeautyGPT. These offerings utilize visual AI technology to address common pain points in the beauty shopping experience, allowing end-users to find tailored beauty products based on their unique preferences and skin needs. For instance, the Foundation Shade Finder employs skin tone detection to recommend the most suitable foundation shades, while the Smart Beauty Mirror creates an interactive in-store experience by analyzing customer preferences for personalized product suggestions. Orbo AI's products are designed for integration across various platforms including websites, mobile apps, digital kiosks, and smart mirrors, catering to clients in North America, Europe, and Asia-Pacific regions.Orbo AI generates revenue through a business-to-business model, partnering with beauty brands and retailers to provide its AI-driven solutions. In 2022, the company's revenue was INR 136,525, while the EBITDA for the same year was INR -287,419.6. The revenue structure is primarily based on subscription services and direct partnerships, facilitating ongoing access to their technology for clients. For example, brands may subscribe to Orbo AI’s service packages which include features such as the Smart Skin Analysis and BeautyGPT, enhancing their e-commerce capabilities and in-store experiences. Specific pricing details related to individual products or services are structured to reflect the value of increased customer engagement and improved sales conversions, with flagship offerings like the Smart Beauty Mirror designed to create immersive retail environments. This pricing model supports a strong value proposition for clients while ensuring Orbo AI remains a competitive player in the beauty technology market.In June 2022, Modaviti eMarketing Private Limited raised INR 54.91 million in venture funding to support its growth initiatives. The company plans to expand its product offerings by developing new features in its existing services and exploring opportunities for launching new products targeting the beauty tech sector. Modaviti aims to enter new geographic markets, focusing on expanding its presence in North America and Europe by the end of 2023. The recent funding will be utilized to bolster product development, enhance marketing efforts, and establish partnerships with additional beauty brands and retailers to support this growth strategy.

## Funding rounds

- Seed, Sep 5, 2017 — AJ Ventures

## Investors

- AJ Ventures (https://capitalatlas.ai/funds/aj-ventures) — Seed