# Modacruz.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/modacruz-com

- Industry: Software
- Headquarters: Istanbul, Turkey
- Website: www.modacruz.com
- Total disclosed funding: $4.5M
- Latest round: Series B (Jun 19, 2017)
- Investors on record: 3

## About

Based in Turkey, Modacruz is a mobile social marketplace that facilitates the buying and selling of second-hand fashion items, particularly targeting consumers seeking sustainable fashion options.Founded in 2014 in Istanbul, Turkey, Modacruz.com operates a platform that enables users to trade pre-owned fashion products. The company has raised a total of USD 2.00 mn, with its latest funding round being a Series B on June 1, 2020, led by Middle East Venture Partners and supported by Hummingbird Ventures. This marks a significant step in their growth trajectory after completing five funding deals.Modacruz specializes in a mobile platform that connects buyers and sellers of second-hand fashion items, including clothing, accessories, and footwear. The platform caters primarily to individuals looking for sustainable fashion options while also enabling sellers to monetize their unworn items. Modacruz primarily targets markets in Europe and North America, focusing on consumers who are environmentally conscious.Modacruz generates revenue through transaction fees on sales made via its platform. This is complemented by strategic partnerships with fashion brands and retail outlets, enhancing its market presence. The pricing structure is designed to appeal to cost-conscious consumers who value sustainability and quality in their fashion choices, fostering a model that encourages repeat transactions and loyalty.Modacruz aims to expand its product offerings by introducing new features on its platform, allowing users to enjoy an enhanced shopping experience. The company plans to target new markets in the United States and Western Europe by the end of 2023, leveraging the recent USD 2.00 mn funding from its Series B round to support these initiatives and improve its technology infrastructure.

## Funding rounds

- Series B, Jun 19, 2017, $2M — Hummingbird Ventures, Middle East Venture Partners
- Series B, Dec 21, 2015, $2.5M — Hummingbird Ventures, Aslanoba Capital

## Investors

- Hummingbird Ventures (https://capitalatlas.ai/funds/hummingbird-ventures) — Series B
- Aslanoba Capital — Series B
- Middle East Venture Partners (https://capitalatlas.ai/funds/middle-east-venture-partners) — Series B