# Moda Operandi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moda-operandi

- Industry: Retail
- Headquarters: New York, US
- Website: www.modaoperandi.com
- Total disclosed funding: $395M
- Latest round: Series G (Dec 12, 2019)
- Investors on record: 12

## About

Moda Operandi, Inc., based in the US, is a luxury e-commerce platform specializing in high-end women's fashion, providing direct access to exclusive designer collections and runway pieces for discerning clientele.Founded in 2010 in New York, US, Moda Operandi, Inc. operates as a luxury fashion e-commerce site that allows customers to pre-order designer collections. The company has undergone strategic pivots to enhance its curated luxury lifestyle offerings. Co-founded by Aslaug Magnusdottir and Lauren Domingo, it has attracted significant investment, including its latest funding round of USD 100.00 mn in Series G on May 4, 2021, led by investors like Apax Partners and New Enterprise Associates. The total amount raised by the firm is USD 100.00 mn, with a current valuation of USD 699.12 mn.Moda Operandi specializes in high-end women's designer clothing collections and runway fashion, offering an extensive selection of luxury apparel, accessories, and footwear from renowned designers. Their core product offerings include exclusive trunk shows, where customers can pre-order items directly from designers, ensuring access to the latest collections before they hit retail stores. This model serves a niche clientele of fashion-forward individuals, including discerning consumers and fashion influencers, who seek unique and contemporary fashion pieces. The company operates primarily within the United States, Europe, and select international markets, catering to an upscale demographic that values both quality and exclusivity in their wardrobe selections.Moda Operandi generates revenue through a direct-to-consumer model, primarily focused on e-commerce sales. Customers engage with the platform to purchase high-end fashion items, often participating in trunk shows that provide an avenue for exclusive access to new collections. The transaction structure involves customers pre-ordering items, which may be delivered after the designer's runway shows. Pricing structures typically reflect the premium nature of the products, aligning with industry standards for luxury fashion. This approach not only enhances customer engagement but also fosters long-term relationships with high-net-worth individuals seeking luxury fashion experiences.In May 2021, G Squared and New Enterprise Associates agreed to recapitalize Moda Operandi, Inc., with individual investors co-investing in the transaction. The rationale for this funding is to further strengthen Moda Operandi, Inc.'s position in the curated luxury lifestyle platform space. The company is focused on expanding its product offerings and exploring new markets, particularly targeting growth in European and Asian regions by the end of 2023.

## Funding rounds

- Series G, Dec 12, 2019, $100M — Apax Partners, New Enterprise Associates, Comerica Bank, TriplePoint Capital
- Series F, Nov 28, 2017, $165M — Apax Partners, New Enterprise Associates, Fidelity Investments, LVMH Moet Hennessy Louis Vuitton, C Capital, K11 Investment
- Series E, Dec 17, 2014, $60M — New Enterprise Associates, Fidelity Investments, Conde Nast
- Series D, Dec 26, 2013, $22M — New Enterprise Associates, RRE Ventures, NAV.VC, LVMH Moet Hennessy Louis Vuitton, Conde Nast
- Series C, Jun 1, 2012, $36M — New Enterprise Associates, RRE Ventures, NAV.VC, LVMH Moet Hennessy Louis Vuitton, IMG Worldwide, LLC, Conde Nast
- Series B, Dec 15, 2011, $1M — New Enterprise Associates, NAV.VC
- Series B, Jun 27, 2011, $9.8M — New Enterprise Associates, NAV.VC
- Series A, Jan 19, 2011, $0.3M — NAV.VC
- Series A, Aug 4, 2010, $1.1M — NAV.VC

## Investors

- NAV.VC (https://capitalatlas.ai/funds/nav-vc) — Series A, Series B, Series C, Series D
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B, Series C, Series D, Series E, Series F, Series G
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series C, Series D
- LVMH Moet Hennessy Louis Vuitton — Series C, Series D, Series F
- IMG Worldwide, LLC — Series C
- Conde Nast — Series C, Series D, Series E
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series E, Series F
- Apax Partners (https://capitalatlas.ai/funds/apax-partners) — Series F, Series G
- C Capital (https://capitalatlas.ai/funds/c-capital) — Series F
- K11 Investment — Series F
- Comerica Bank — Series G
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Series G