# Mochi Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mochi-media

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.mochimedia.com
- Total disclosed funding: $18M
- Latest round: Series B (Jun 18, 2008)
- Investors on record: 3

## About

Mochi Media, Inc. is a digital content distribution firm that offers monetization solutions for independent game developers and publishers, enhancing their visibility and revenue potential through innovative tools and analytics.Founded in 2005 and headquartered in San Francisco, US, Mochi Media provides services aimed at independent game developers and publishers. The company underwent a significant transition in its business strategy and was acquired by Shanda Games in January 2010 for USD 80 mn. It has completed a total of 6 deals since its inception.Mochi Media primarily specializes in digital content distribution and monetization solutions for independent game developers and publishers. The company’s core offerings include a suite of tools designed to help developers monetize their games through various channels, enhancing the visibility and revenue potential of their products. These services encompass ad placements, game publishing, and analytics support, enabling creators to optimize their game's performance and reach a broader audience. The end users of Mochi Media's services are predominantly independent game developers and studios, alongside the players who engage with the games enhanced by Mochi’s tools. The company operates in several geographical markets including North America, Europe, and parts of Asia, allowing for a diverse client base that spans various segments of the gaming industry.Mochi Media generates revenue through a combination of B2B partnerships and direct transactions with game developers. The company's financial model typically includes a revenue-sharing structure where developers earn a percentage from ad revenue generated within their games. This transactional framework fosters an ongoing relationship between Mochi and its clients, as developers integrate the company's monetization tools and analytics services into their platforms. Specific pricing plans or costs associated with individual products are integral to this model, with flagship offerings designed to maximize client engagement and profitability. Given the nature of digital content distribution, revenue flows are tied closely to the performance of the games within their network, creating a dynamic ecosystem of earnings based on user engagement and interaction.Mochi Media's strategy for future growth includes the ongoing development of new products designed to enhance the monetization capabilities for game developers. The acquisition by Shanda Games is expected to provide the resources necessary to support these initiatives. The company aims to expand its reach into additional markets, particularly in Asia, leveraging its established presence in North America and Europe. This expansion is anticipated to be bolstered by the strategic use of recent funding to enhance product offerings and market penetration.

## Funding rounds

- Series B, Jun 18, 2008, $10M — Accel, Shasta Ventures, Felicis Ventures
- Series A, Mar 12, 2008, $4M — Accel
- Series A, May 7, 2007, $4M — Accel

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series B
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series B