# MobilizAR Technologies Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mobilizar-technologies-pvt

- Industry: Software
- Headquarters: Bangalore, India
- Website: www.playshifu.com
- Total disclosed funding: $42M
- Latest round: Series B (May 5, 2021)
- Investors on record: 9

## About

MobilizAR Technologies Pvt Ltd, based in Bangalore, India, specializes in developing interactive educational toys that integrate augmented reality (AR) to facilitate phygital learning for children aged 2 to 12.Founded in 2016 by Dinesh Advani and Vivek Goyal, MobilizAR Technologies Pvt Ltd operates from its headquarters in Bangalore, India. The company has successfully completed 9 deals as of August 11, 2022, having raised a total of INR 180.49 million in its latest funding round. This funding was led by returning investors such as Inventus Capital Partners and Bharat Innovation Fund, along with new investors including BlackSoil and Axiomatic Ventures. The company focuses on enhancing educational experiences through innovative products and has not undergone any public pivots or changes in its core operations.PlayShifu's primary offerings encompass a range of interactive educational toys designed to enhance learning through augmented reality (AR) and a combination of physical and digital experiences, known as 'phygital' learning. Their flagship products include the Plugo series, which features various kits such as Plugo Letters, Plugo Count, and Plugo Detective. These products aim to address key developmental milestones for children aged 2 to 12, facilitating skill acquisition in areas like language, mathematics, and critical thinking. Each product leverages an accompanying mobile application that tracks progress and adapts to individual learning levels, promoting meaningful engagement with educational content. PlayShifu's customer base primarily includes parents and educators seeking innovative learning solutions, with distribution in various international markets, including North America, Europe, and parts of Asia.In the most recent fiscal year 2024, PlayShifu generated revenue amounting to INR 1,870,849.30 and reported an EBITDA of -INR 1,706,306.90. Their revenue model is supported by direct-to-consumer sales as well as partnerships with retailers and educational institutions, appealing to budget-conscious consumers through product offerings and occasional discounts.In August 2022, MobilizAR Technologies Pvt Ltd raised INR 180.49 million in Pre-Series C funding to support the launch of new educational products and expand its market reach. The company plans to introduce additional interactive learning products in 2023, targeting growth in international markets, particularly in Europe and North America. The recent funding will facilitate product development and marketing efforts, enabling PlayShifu to expand its presence in sought-after regions.

## Funding rounds

- Series B, May 5, 2021, $13M — Inventus Capital Partners, Chiratae Ventures, Trifecta Capital Partners, Vistara Growth, Inflexor Ventures, BIF, Beeline Impex Private Limited
- Series B, Apr 1, 2021, $17M — Chiratae Ventures, Inflexor Ventures, Bharat Innovation Fund, Athera Venture Partners
- Series A, Jul 23, 2020, $3.5M — Inventus Capital Partners, Chiratae Ventures, Trifecta Capital Partners, Vistara Growth, BIF
- Series A, Jul 18, 2019, $5.8M — Inventus Capital Partners, Chiratae Ventures, Vistara Growth, BIF
- Seed, Oct 13, 2017, $2.5M — Chiratae Ventures, Vistara Growth, Inflexor Ventures

## Investors

- Chiratae Ventures (https://capitalatlas.ai/funds/chiratae-ventures) — Seed, Series A, Series B
- Vistara Growth — Seed, Series A, Series B
- Inflexor Ventures (https://capitalatlas.ai/funds/inflexor-ventures) — Seed, Series B
- Inventus Capital Partners (https://capitalatlas.ai/funds/inventus-capital-partners) — Series A, Series B
- BIF — Series A, Series B
- Trifecta Capital Partners — Series A, Series B
- Bharat Innovation Fund (https://capitalatlas.ai/funds/bharat-innovation-fund) — Series B
- Athera Venture Partners (https://capitalatlas.ai/funds/athera-venture-partners) — Series B
- Beeline Impex Private Limited — Series B