# MobileAware

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mobileaware

- Industry: Software
- Headquarters: Boston, US
- Website: www.mobileaware.com
- Total disclosed funding: $19M
- Latest round: Series B (Aug 11, 2008)
- Investors on record: 8

## About

MobileAware, now known as Awarex, focuses on innovative mobile communication solutions aimed at enhancing customer engagement in various industries through advanced applications and platforms.Founded in 2000, Awarex operates from its headquarters in Boston, US, specializing in mobile communication solutions. The company has undergone a strategic pivot from MobileAware to Awarex, reflecting its focus on mobile engagement. Michael Matthews serves as both the founder and CEO, with a history of leadership in technology ventures. Awarex has secured a total of USD 6.96 mn across multiple funding rounds, with its latest funding, Series E, completed in August 2008, involving investors such as ABS Capital Partners and Bank of America.Awarex develops advanced mobile communication solutions designed to enhance customer engagement across various industries. Its core offerings include innovative mobile applications and platforms that facilitate real-time interactions between businesses and their customers, addressing the growing demand for seamless connectivity in a digital landscape. Awarex's diverse client base includes retail chains, financial institutions, and service providers primarily located in North America and Europe.Awarex generates revenue through a subscription-based model that allows clients to access scalable solutions tailored to their specific needs. The annual contracts provide clients with a full suite of services, including premium features and ongoing support. This transactional structure supports recurring revenue streams, enabling companies to leverage Awarex's technology to improve their customer communication strategies and integrate smoothly into existing business models.Looking ahead, Awarex is focused on launching new product offerings designed to further enhance mobile engagement solutions. The company plans to expand into new geographic markets in North America and Europe by the end of 2023. The financing from its most recent deal in August 2008 will support these initiatives, helping Awarex innovate and grow its product lines to meet evolving customer needs.

## Funding rounds

- Series B, Aug 11, 2008 — Cross Atlantic Capital Partners, Nauta Capital
- Series E, May 17, 2006, $7M — ABS Capital Partners, Apex Venture Partners, Cross Atlantic Capital Partners, Bank of America, Nauta Capital, Allegra Capital
- Series B, Jun 25, 2002, $6.9M — Cross Atlantic Capital Partners, Intel Capital, AIB Equity, Bank of America
- Seed, May 18, 2000, $5M — Cross Atlantic Capital Partners, Intel Capital

## Investors

- Cross Atlantic Capital Partners (https://capitalatlas.ai/funds/cross-atlantic-capital-partners) — Seed, Series B, Series E
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Seed, Series B
- AIB Equity (https://capitalatlas.ai/funds/aib-equity) — Series B
- Bank of America — Series B, Series E
- ABS Capital Partners (https://capitalatlas.ai/funds/abs-capital-partners) — Series E
- Apex Venture Partners (https://capitalatlas.ai/funds/apex-venture-partners) — Series E
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Series E, Series B
- Allegra Capital (https://capitalatlas.ai/funds/allegra-capital) — Series E