# Mobile Majority

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mobile-majority

- Industry: Marketing/Advertising
- Headquarters: Santa Monica, US
- Website: www.paedae.com
- Total disclosed funding: $8M
- Latest round: Series B (Jun 10, 2014)
- Investors on record: 1

## About

Mobile Majority specializes in providing advanced advertising solutions that leverage data analytics and location intelligence to optimize media outcomes for brands and agencies across multiple channels.Founded in 2012, Mobile Majority is based in Santa Monica, US, focusing on the advertising technology sector. The company has engaged in five distinct deals, with its most recent funding round being a Series C in November 2018, where it raised USD 8.00 mn, bringing its total valuation to USD 193.16 mn.Mobile Majority offers a suite of advertising solutions that includes an omnichannel Demand-Side Platform (DSP), interactive video advertising, and performance-driven campaigns aimed at enhancing consumer engagement. These services leverage advanced data analytics and location intelligence for precise targeting across video, CTV, OOH, display, and mobile advertising, primarily serving clients in the U.S. and European markets.Mobile Majority generates revenue through transactions related to its advertising products and services, primarily through a subscription-based model for its self-serve DSP and managed services. This model allows clients to utilize a range of advertising solutions, with fees derived from campaign spend and performance metrics, facilitating direct engagement with brands and agencies.In November 2018, Mobile Majority raised funding to support its growth initiatives, including the development of new advertising products and expansion into international markets. The company aims to enhance its offerings and increase market reach through additional product launches and strategic partnerships. Specific details on new products or geographic expansion plans have not been disclosed.

## Funding rounds

- Series B, Jun 10, 2014, $8M — 3G Capital

## Investors

- 3G Capital — Series B