# Mobify Research and Development

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mobify-research-and-development

- Industry: Software
- Headquarters: Vancouver, Canada
- Website: www.mobify.com
- Total disclosed funding: $21M
- Latest round: Series B (Sep 21, 2017)
- Investors on record: 7

## About

Mobify Research and Development, Inc. specializes in providing a headless commerce platform that enables businesses to enhance customer engagement through various digital channels.Mobify was founded in 2007 in Vancouver, Canada, and focuses on delivering a headless commerce solution tailored for businesses seeking to integrate commerce functionalities across different platforms. The firm has secured a total of 5 deals, with its most recent funding round being a Series B in September 2020, amounting to USD 15.00 mn. Key investors in this round included Acton Capital, BDC Capital, and others. The founder, Zulmonan Masroor, has a history of innovating in the tech space, although further details on prior ventures are not provided.The company's primary offering is a headless commerce platform designed to empower businesses to engage with customers across multiple digital touchpoints. This platform utilizes headless APIs and integrated customer data, enabling both B2C and B2B enterprises to seamlessly incorporate commerce functionalities into various channels, such as social media, in-store kiosks, and B2B buyer portals. By allowing organizations to choose their own front-end framework, the headless commerce solution provides the flexibility to build or bring their own custom storefronts without altering backend systems. The company serves a diverse clientele, including retailers and brands across North America, Europe, and Asia-Pacific, which benefit from increased agility and improved customer experiences. The platform is particularly suited for digitally mature organizations with substantial development capabilities, enabling them to deploy frequent updates and enhancements that drive higher conversion rates.Revenue generation is primarily derived from subscriptions to the headless commerce platform, where clients pay for access to a suite of comprehensive commerce services and APIs. The company engages in B2B transactions, wherein retailers and brands partner to leverage the platform's capabilities to optimize their online sales and customer interactions. The transaction structure typically involves annual or monthly subscription fees, offering tiered pricing plans based on the features utilized and the scale of operations. The headless commerce platform supports various revenue models, enabling businesses to transform any digital touchpoint into a sales channel. Clients benefit from added features such as advanced analytics and AI-driven insights that enhance user engagement and streamline operations, thereby supporting the overall revenue growth of the company.Looking ahead, Mobify aims to expand its product offerings by designing new features aimed at enhancing customer engagement across additional digital channels. The company has identified key markets in Europe and Asia for further expansion and plans to initiate these efforts by the end of 2023. The recent Series B funding of USD 15.00 mn will be utilized to support product development, market entry strategies, and enhancing the scalability of their existing platform. In September 2020, Mobify was acquired by Salesforce.com, Inc., indicating a strategic move towards integrating its solutions within a broader ecosystem.

## Funding rounds

- Series B, Sep 21, 2017, $15M — BDC Capital, Acton Capital, Comerica Bank, Plaza Ventures, Vistara Growth, Impulse
- Series A, Nov 28, 2016, $5.5M — Acton Capital, Plaza Ventures, Framework Venture Partners

## Investors

- Acton Capital (https://capitalatlas.ai/funds/acton-capital) — Series A, Series B
- Plaza Ventures (https://capitalatlas.ai/funds/plaza-ventures) — Series A, Series B
- Framework Venture Partners (https://capitalatlas.ai/funds/framework-venture-partners) — Series A
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series B
- Comerica Bank — Series B
- Vistara Growth — Series B
- Impulse (https://capitalatlas.ai/funds/impulse) — Series B