# Mobestream Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mobestream-media-2

- Industry: Internet
- Headquarters: Dallas, US
- Website: www.keyringapp.com
- Total disclosed funding: $1.8M
- Latest round: Series A (Nov 29, 2010)
- Investors on record: 1

## About

Mobestream Media Inc. develops digital solutions that enhance consumer engagement. Its flagship product, Key Ring, is a mobile app that allows users to manage loyalty and membership cards efficiently, streamlining user interactions with various retailers.Founded in 2008 and headquartered in Dallas, US, Mobestream Media Inc. focuses on digital wallet solutions for loyalty programs. The company was acquired by InMarket Media LLC in December 2020. The current CEO, Clement Sully, has a history of entrepreneurship, but specific details about prior ventures are not available. The company has successfully raised a total of USD 1.80 mn through its latest funding round, Series A, led by Austin Ventures.Key Ring is a mobile application that serves as a digital wallet for users to store and manage their loyalty, rewards, and membership cards conveniently on their smartphones. Launched to simplify the way consumers interact with multiple loyalty programs, Key Ring allows users to easily scan and save their cards, ensuring they have quick access at checkout without the need to carry physical cards. The app caters to a broad audience, including frequent shoppers, travelers, and anyone who participates in loyalty programs, and is particularly popular among tech-savvy consumers looking for streamlined solutions. Key Ring predominantly serves customers in North America, providing a user-friendly interface that enables individuals to consolidate various loyalty cards from diverse retailers and service providers into a single application.Key Ring operates on a free-to-download model, generating revenue primarily through partnerships and advertising. As users download the app and register their accounts, the platform may incorporate promotional content from affiliated retailers, creating advertising opportunities based on user engagement and data insights. The app's functionality encourages direct-to-consumer transactions, where end users interact with retailers through the app to earn rewards or access promotional offers. While specific pricing plans for premium features or subscription services are not detailed, the focus remains on enhancing user experience and convenience, promoting increased usage of loyalty programs among consumers. The combination of user data analytics and strategic partnerships positions Key Ring to capitalize on the growing trend of digital wallet solutions within the retail and service sectors.Mobestream Media Inc. plans to leverage its recently acquired funding to enhance and upgrade the Key Ring application, focusing on new features aimed at improving user engagement. The company is exploring expansion into new markets, targeting regions outside North America, with specific plans to broaden its reach in Europe by the end of 2022. The funding obtained in the Series A round will be utilized to support these initiatives and further develop the app's capabilities, enhancing its functionality and user experience.

## Funding rounds

- Series A, Nov 29, 2010, $1.8M — Austin Ventures

## Investors

- Austin Ventures (https://capitalatlas.ai/funds/austin-ventures) — Series A