# Mobacar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mobacar

- Industry: Internet
- Headquarters: Killarney, Ireland
- Website: www.mobacar.com
- Total disclosed funding: $2.2M
- Latest round: Series A (Nov 24, 2015)
- Investors on record: 2

## About

Mobacar is a digital asset company specializing in high-value domain names, particularly targeting businesses and individuals in the augmented reality sector who seek to enhance their online presence.Founded in 2013 in Killarney, Ireland, Mobacar focuses on the domain name market, specifically offering the domain MobacAR.com as a premium asset. The company successfully completed a Series A funding round on November 24, 2015, led by Auto Europe Group, raising EUR 2.07 million and achieving a post-money valuation of EUR 9.84 million. The founder's previous experience is not publicly disclosed, but the company has maintained its operations without any significant pivots in strategy.MobacAR.com specializes in offering premium domain names, predominantly for businesses and individuals seeking a distinctive online presence. The core service revolves around the sale of the domain MobacAR.com, which is positioned as a high-value asset for entities in the augmented reality (AR) space. The company appeals to a diverse clientele that includes startups, established companies, and entrepreneurs looking to develop their online identities. Their offerings cater to various sectors, particularly in technology and innovation, where having a memorable domain name can significantly enhance branding and online visibility. The domains are marketed primarily in North America and Europe, targeting tech-savvy users who recognize the value of a strong digital footprint. Since the inception of their services, they have maintained a focus on providing immediate access to purchased domains, often within hours, enhancing user experience and satisfaction.MobacAR.com generated revenue of EUR 4,502,009.10 in 2019, with an EBITDA of EUR 1,088,214.40. The revenue model is centered on the direct sale of premium domain names, allowing customers to acquire the domain MobacAR.com for a one-time payment of EUR 4,995 or an installment plan of EUR 208.13 per month over 24 months. The firm emphasizes a 30-day satisfaction guarantee, further solidifying customer relationships in a competitive market.Following the Series A round of financing, Mobacar aims to leverage the EUR 2.07 million raised to enhance its offerings and possibly expand into new markets. However, specific upcoming products or geographic regions targeted for expansion have not been disclosed. The company is focused on utilizing the recent funding to strengthen its market presence and explore additional opportunities within the domain name industry.

## Funding rounds

- Series A, Nov 24, 2015, $2.2M — Delta Partners, Auto Europe Group

## Investors

- Delta Partners (https://capitalatlas.ai/funds/delta-partners) — Series A
- Auto Europe Group — Series A