# Moat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moat

- Industry: Software
- Headquarters: New York, US
- Website: www.moat.com
- Total disclosed funding: $68M
- Latest round: Series C (Mar 21, 2016)
- Investors on record: 11

## About

Moat, Inc. specializes in digital advertising analytics, providing insights to enhance brand engagement and performance metrics across various platforms, thus optimizing marketing strategies for businesses.Moat, Inc. is focused on advertising analytics, offering a suite of products designed to improve client engagement through data-driven insights. The company was founded in 2010 in New York, US. It has secured a total funding amount of USD 50.00 mn, concluding its latest funding round, Series C, on April 18, 2017, led by Insight Partners. Frederic Francois and Jamie De Prêtre are the co-founders of the company, contributing to its innovative approach in the digital advertising space.Moat, Inc. offers a range of analytics tools for digital advertising, focusing on providing businesses with detailed insights into audience engagement and ad performance. Their services include advanced measurement solutions that help brands and advertisers understand the effectiveness of their campaigns and optimize their strategies accordingly. Moat's analytics capabilities are utilized by a diverse clientele, enhancing advertising and marketing decision-making processes through data-driven insights.Moat's revenue model is primarily based on subscription services, where clients pay for access to its analytics tools and platforms that facilitate digital advertising insights. The company fosters business-to-business relationships, providing tailored solutions for different organizational needs, allowing clients to choose service tiers that best suit their operational requirements. This subscription-based approach helps ensure scalable revenue growth and long-term partnerships with clients as their advertising needs evolve.Looking ahead, Moat, Inc. plans to further enhance its product offerings by developing new analytics features tailored to emerging digital advertising trends. The company aims to expand its market presence, targeting additional regions in North America and Europe by 2023. Recent funding from the Series C round will be allocated towards these expansion efforts and the development of innovative solutions to meet the evolving needs of advertisers. In April 2017, Oracle Corporation agreed to acquire Moat, Inc., although financial terms of the transaction were not disclosed.

## Funding rounds

- Series C, Mar 21, 2016, $50M — Insight Partners
- Series B, Apr 23, 2012, $13M — Mayfield Fund, Softbank Capital, Founders Fund, First Round Capital, SV Angel, Lerer Hippeau Ventures, Founder Collective, Advancit Capital
- Angel, Aug 23, 2011, $1.5M — Founders Fund, First Round Capital, MHS Capital, SV Angel, Lerer Hippeau Ventures, Founder Collective, Vast Ventures
- Seed, Jan 1, 2010, $3M — Founder Collective

## Investors

- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Angel, Series B
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Angel, Series B
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Angel, Series B
- MHS Capital (https://capitalatlas.ai/funds/mhs-capital) — Angel
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Angel, Series B
- Lerer Hippeau Ventures — Angel, Series B
- Vast Ventures (https://capitalatlas.ai/funds/vast-ventures) — Angel
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series B
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series B
- Advancit Capital (https://capitalatlas.ai/funds/advancit-capital) — Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series C