# Moab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moab

- Industry: Software
- Headquarters: New York, US
- Website: www.trymoab.com
- Total disclosed funding: $16M
- Latest round: Series A (Oct 31, 2025)
- Investors on record: 1

## About

Moab is a US-based software company providing a comprehensive cloud-based platform specifically designed for the equipment rental and dealer industry, enhancing operational efficiency for its clients.Founded in 2023, Moab specializes in software solutions for the equipment rental sector. The company is headquartered in New York, US. Moab has successfully completed two funding deals, with its latest being a Series A round where it raised USD 8.000 mn on October 31, 2025, led by IronSpring Ventures and other investors. The founder's previous entrepreneurial history is not publicly available.Moab offers an all-in-one, cloud-based software platform tailored for the equipment rental and dealer industry, enabling businesses to operate more efficiently and manage multiple aspects of their operations in one integrated system. The core functionalities include comprehensive inventory management, automated billing and payments, service management, and in-depth analytics and reporting tools. This platform addresses key pain points such as the need for real-time data access, automation of tedious tasks like journal entries and order processing, and enhancing customer experiences through integrated eCommerce storefronts and customer portals. Moab serves a diverse clientele, including equipment rental companies and dealers, across markets such as North America and Europe. Its software empowers end-users—typically equipment managers and service technicians—to optimize their workflows and improve customer interactions.Moab's revenue model primarily revolves around subscription-based services that provide continuous access to its software platform, facilitating a steady income stream from its clients. The company engages in B2B transactions, selling its software solutions directly to equipment rental businesses and dealers who require modern technology to streamline their operations. Transactions typically involve clients subscribing to various service tiers that include features like inventory management, billing, and customer portals, which are integral to the overall functionality of the software. Pricing plans are structured to cater to the varying needs of different business sizes and operational complexities, ensuring that clients can select a package that aligns with their specific operational goals. This revenue structure is indicative of a market trend towards SaaS solutions in the equipment rental industry, where businesses increasingly seek out integrated software solutions to enhance efficiency and customer satisfaction.In October 2025, Moab raised USD 8.000 mn in Series A funding, which will be utilized to enhance its product development and expand its engineering and sales teams. The company aims to build new features that will support its growth strategy among equipment rental and dealership customers. Moab is focused on expanding into new geographic markets, targeting areas in North America and Europe, to broaden its client base by the end of 2026.

## Funding rounds

- Series A, Oct 31, 2025, $8M — IronSpring Ventures
- Seed, Apr 30, 2024, $8M — IronSpring Ventures

## Investors

- IronSpring Ventures (https://capitalatlas.ai/funds/ironspring-ventures) — Seed, Series A