# Mo2tion Technology Innovation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mo2tion-technology-innovation-aps

- Industry: Software
- Headquarters: Denmark
- Website: www.motosumo.com
- Total disclosed funding: $6.5M
- Latest round: Series A (Mar 24, 2021)
- Investors on record: 4

## About

Mo2tion Technology Innovation ApS, based in Denmark, delivers an innovative fitness platform that enhances indoor cycling experiences through its Motosumo app, facilitating live and on-demand cycling classes for users.Mo2tion Technology Innovation ApS specializes in developing fitness technology solutions, primarily focusing on indoor cycling. Founded in 2012 in Denmark, the company has engaged in three significant deals, including a Series A funding round in March 2021 that raised USD 6.00 mn led by Magenta Partners, with participation from PreSeed Ventures and Promentum Capital. CEO Kresten Jensen oversees the company's operations, and he is one of the founders alongside Allan Olesen and Mads Madsen. The company is headquartered in Denmark and operates globally with a presence across various markets.Motosumo offers a comprehensive fitness platform designed to enhance indoor cycling experiences. The core product is the Motosumo app, which enables users to join live or on-demand cycling classes from any stationary bike. Beyond cycling, the app features a diverse library of workouts, including yoga, strength training, and high-intensity interval training (HIIT), catering to a wide array of fitness needs. The service targets gym owners, fitness instructors, and individual fitness enthusiasts, with clientele spanning Europe and North America, where the demand for multifaceted fitness solutions is increasing.Motosumo's revenue model relies on subscription services, granting gym owners and individual users access to the platform and workout classes. Clients enter subscription agreements that vary based on user numbers and service types. The flagship Motosumo app is central to the company's revenue-generating activities. The EBITDA for the most recent year, 2023, is reported at USD -1,265,624.80.Following the Series A funding of USD 6.00 mn in March 2021, Mo2tion Technology Innovation ApS aims to enhance its offerings by doubling its roster of instructors across Europe, North America, Asia, and Australia. The company plans to expand its technical team and intensify its marketing efforts to support its growth strategy. This funding will facilitate new product developments and market expansions as it seeks to strengthen its position in the global fitness technology landscape.

## Funding rounds

- Series A, Mar 24, 2021, $6M — PreSeed Ventures, Magenta Partners, Promentum Capital
- Seed, Feb 22, 2016, $0.5M — SEED Capital

## Investors

- SEED Capital (https://capitalatlas.ai/funds/seed-capital) — Seed
- PreSeed Ventures (https://capitalatlas.ai/funds/preseed-ventures) — Series A
- Magenta Partners (https://capitalatlas.ai/funds/magenta-partners) — Series A
- Promentum Capital (https://capitalatlas.ai/funds/promentum-capital) — Series A