# MLW Squared

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mlw-squared

- Industry: Software
- Headquarters: Cincinnati, US
- Website: http://www.ahalogy.com
- Total disclosed funding: $4M
- Latest round: Series A (Jan 21, 2014)
- Investors on record: 6

## About

MLW Squared, Inc. offers innovative digital marketing solutions, focusing on brand engagement through influencer marketing, content strategies, and data analytics to enhance visibility across social media platforms.Founded in 2012 and headquartered in Cincinnati, US, MLW Squared, Inc., doing business as Ahalogy, specializes in digital marketing solutions. The company has engaged in a total of 10 deals and completed its most recent deal on June 1, 2018. Ahalogy was acquired by Quotient Technology, Inc. for USD 20 mn upfront, with a potential additional USD 30 mn contingent on meeting financial metrics. The company has not undergone any significant pivots in its business strategy since its inception.Ahalogy specializes in providing a comprehensive suite of digital marketing solutions aimed at enhancing brand engagement and visibility across social media platforms. Their primary product offerings include influencer marketing, content marketing, and data analytics services designed to optimize marketing strategies for clients. These services are tailored to address the needs of brands looking to connect with their target audience more effectively, leveraging insights from user-generated content and social interactions. Ahalogy's clientele encompasses a diverse range of industries, including retail, consumer goods, and technology, serving both established brands and emerging businesses. The company operates in key geographical markets, including North America and Europe, facilitating campaigns that resonate with local consumer preferences while maintaining a global reach.Ahalogy generates revenue through a structured model that primarily involves partnerships and subscription-based services. Clients can engage Ahalogy’s offerings via a retainer agreement, allowing for ongoing access to their suite of marketing solutions. The transaction structure typically involves brands paying for specific campaigns or services that may include influencer collaborations, content production, and analytics reporting. These engagements are designed to deliver measurable results, thereby encouraging repeat business and long-term relationships with clients. Pricing plans reflect the value delivered through tailored marketing strategies and vary based on the scope of services selected, including flagship offerings central to Ahalogy's value proposition.Ahalogy plans to leverage its acquisition by Quotient Technology to enhance its product offerings and expand its market reach. The recent funding from the acquisition will support the development of new marketing tools and enhance their analytics capabilities. Additionally, Ahalogy is targeting expansion into emerging markets in Asia and Latin America by 2021, aiming to tap into local consumer trends and preferences. The company is expected to focus on launching new products aimed at improving campaign effectiveness and client engagement.

## Funding rounds

- Series A, Jan 21, 2014, $3.1M — Origin Ventures, CincyTech, North Coast Ventures, Hyde Park Venture Partners, Vine St. Ventures
- Seed, Mar 23, 2013, $0.8M — CincyTech, North Coast Ventures, The Brandery, Vine St. Ventures

## Investors

- CincyTech (https://capitalatlas.ai/funds/cincytech) — Seed, Series A
- North Coast Ventures (https://capitalatlas.ai/funds/north-coast-ventures) — Seed, Series A
- The Brandery — Seed
- Vine St. Ventures (https://capitalatlas.ai/funds/vine-st-ventures) — Seed, Series A
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series A
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Series A