# Mizzen and Main

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mizzen-and-main

- Industry: Consumer Products
- Headquarters: Dallas, US
- Website: www.mizzenandmain.com
- Total disclosed funding: $1.3M
- Latest round: Series A (Aug 28, 2014)
- Investors on record: 1

## About

Mizzen and Main LLC is a U.S.-based menswear company that specializes in high-performance clothing, combining classic designs with modern materials for optimal comfort and style.Mizzen and Main LLC focuses on producing innovative menswear, particularly dress shirts and casual apparel. Founded in 2012 by Web Smith in Dallas, Texas, the company has successfully raised USD 3.00 mn in Series B funding as of September 2021. The current CEO is Iiro Suksi, who has been instrumental in the company’s operations and strategic direction.Mizzen and Main specializes in high-performance menswear, offering a range of innovative clothing that combines classic style with modern functionality. Their core product line includes dress shirts, polos, and pants, all intended to provide exceptional comfort and flexibility for everyday wear. Utilizing a high-stretch textured knit, the apparel is designed to move seamlessly with the wearer, catering to active lifestyles while maintaining a polished appearance. The flagship offerings, such as the Leeward and Halyard dress shirts, are crafted from performance fabrics that mimic traditional materials like twill and Oxford while enhancing breathability and ease of care. Mizzen and Main caters to a diverse clientele, including fashion-conscious men and professionals, with products available across various geographical markets including the United States, Canada, and select international locations.Mizzen and Main generates revenue through direct-to-consumer sales, primarily via their online platform, supplemented by retail partnerships in select locations. Customers can purchase individual items or take advantage of promotional offers, such as discounts or bundles, to enhance their shopping experience. The company employs a straightforward pricing structure for their products, with flagship dress shirts typically priced around USD 138 and polos starting near USD 98. Revenue transactions are structured in a manner that emphasizes customer loyalty and repeat business, often incentivized through promotions like "USD 50 off your third dress shirt." Certain product lines may also offer customizable options, further engaging their consumer base while bolstering sales.In September 2021, Mizzen and Main LLC raised USD 3.00 mn in venture debt funding from new investor Multiplier Capital. The company plans to utilize this funding to enhance product development and expand its market reach. Upcoming new products are being designed to complement their existing lines, with a focus on additional performance-driven apparel. Mizzen and Main is targeting expansion into international markets, specifically looking towards Europe and Asia by late 2023, to increase their global footprint and consumer base.

## Funding rounds

- Series A, Aug 28, 2014, $1.2M — VTF Capital
- Seed, Jun 16, 2014, $0.1M — VTF Capital

## Investors

- VTF Capital (https://capitalatlas.ai/funds/vtf-capital) — Seed, Series A