# MixRank

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mixrank

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.mixrank.com
- Total disclosed funding: $1M
- Latest round: Seed (Nov 18, 2011)
- Investors on record: 7

## About

MixRank is a data intelligence platform that specializes in providing comprehensive datasets to improve B2B decision-making, covering areas like investment intelligence and technology usage.MixRank is a data intelligence company focused on providing valuable datasets for businesses. Founded by Aswin Shibu and Scott Milliken, the company is headquartered in San Francisco, US. In December 2011, MixRank raised USD 1.5 mn in financing from investors including 500 Startups and Mark Cuban. The company has engaged in two deals, reflecting its growth in the data analytics space.MixRank specializes in providing comprehensive datasets for individuals, companies, and mobile applications, focusing on B2B data enrichment, investment intelligence, fraud prevention, identity resolution, and mobile app intelligence. Their core product offerings include an extensive database of over 800 million employee profiles and 45 million company records, which are designed to aid in candidate enrichment and data-driven decision-making. The datasets are utilized by organizations to gain insights into private companies' technology usage, employee metrics, and personnel movements, enabling better hiring practices and risk assessment. MixRank's solutions cater to a wide array of clients, including recruitment firms, marketing agencies, and technology developers, primarily in markets such as North America, Europe, and Asia, ensuring a diverse user base that leverages data for competitive advantage in their respective fields.MixRank operates on a subscription-based revenue model, where clients engage in partnerships that provide access to their vast datasets and analytics tools. Clients typically subscribe to various tiers of service, gaining access to distinct datasets and analytical capabilities tailored to their specific needs, such as fraud prevention and investment intelligence. These subscriptions involve annual or monthly fees that correlate with the level of data access and support provided. The flagship products are centered around their proprietary datasets, which are critical for businesses seeking to enhance their operational efficiency and market understanding. The company maintains a structured pricing strategy that aligns with the unique requirements of B2B clients, facilitating transactions that ensure continuous access to updated and enriched data.MixRank intends to leverage its recent funding of USD 1.5 mn raised in December 2011 to expand its product offerings and enhance its datasets. The company is exploring new opportunities in global markets, specifically targeting expansion into Europe and Asia within the next two years. These initiatives aim to strengthen MixRank’s position as a key player in data intelligence, while also focusing on enhancing its analytics tools to meet evolving client needs.

## Funding rounds

- Seed, Nov 18, 2011, $1M — Ecosystem Ventures, 500 Global, Seraph Group, Y Combinator, Global Brain, TSVC, Start Fund

## Investors

- Ecosystem Ventures (https://capitalatlas.ai/funds/ecosystem-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Seraph Group (https://capitalatlas.ai/funds/seraph-group) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Seed
- TSVC (https://capitalatlas.ai/funds/tsvc) — Seed
- Start Fund — Seed