# Mixbook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mixbook

- Industry: Internet
- Headquarters: San Jose, US
- Website: www.mixbook.com
- Total disclosed funding: $11M
- Latest round: Series B (Aug 1, 2011)
- Investors on record: 3

## About

Mixbook Inc. is a creative platform that specializes in personalized photo products, including photo books, cards, and wall art, enabling users to capture and share their memories in engaging formats.Mixbook Inc. is a San Jose, US-based company that provides an online service for creating personalized photo products. Founded by Andrew Laffoon, the company has not undergone any significant pivots. As of August 2011, Mixbook secured USD 10 mn in Series B financing led by Level Equity, representing the total amount raised to date. The company has completed three deals, with its most recent funding round taking place on 2011-08-01.Mixbook specializes in personalized photo products, including photo books, cards, calendars, and wall art, leveraging its advanced online design tool, Mixbook Studio™. This platform allows users to create customized photo items through a straightforward three-step process: selecting a theme, uploading photographs, and personalizing layouts with text and creative embellishments. The end users of Mixbook's offerings are primarily individuals seeking to capture their memories in a tangible format, such as families, couples, and event planners. The company has established a diverse client base in multiple geographical markets, including the United States, Canada, Australia, and various countries within the European Union and the United Kingdom. The products cater to both personal and professional use, with applications ranging from wedding albums to corporate gifts and marketing materials.Mixbook generates revenue through direct-to-consumer transactions, primarily via its online platform, where customers can purchase customized photo products. The company operates on a model that allows users to create and order individual items, such as photo books and cards, with pricing structured to accommodate various budgets. Customers may take advantage of promotional discounts and sales events—such as seasonal offers—which are communicated through the company's marketing channels. While specific pricing plans for individual products are not disclosed, the revenue model includes a range of customizable options to ensure accessibility for a broad audience. Mixbook’s product offerings, including its flagship Mixbook Movie, facilitate a unique customer experience that enhances user engagement and fosters repeat business.In August 2011, Mixbook Inc. raised USD 10 mn in Series B financing led by Level Equity. The funding will support the development of new products aimed at expanding its lineup of personalized photo products. Additionally, Mixbook plans to explore new geographic markets, specifically targeting expansion into regions in Europe by the end of 2013.

## Funding rounds

- Series B, Aug 1, 2011, $10M — Level Equity
- Series A, Jun 1, 2008, $1M — Labrador Ventures, Band of Angels

## Investors

- Labrador Ventures (https://capitalatlas.ai/funds/labrador-ventures) — Series A
- Band of Angels (https://capitalatlas.ai/funds/band-of-angels) — Series A
- Level Equity (https://capitalatlas.ai/funds/level-equity) — Series B