# Mitre Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mitre-media

- Industry: Financial Services
- Headquarters: Edmonton, Canada
- Website: www.mitremedia.com
- Total disclosed funding: $8.6M
- Latest round: Series A (Jul 25, 2012)
- Investors on record: 1

## About

Mitre Media is a financial services company specializing in comprehensive research and analysis of dividend-paying equities, mutual funds, ETFs, and municipal bonds, serving both individual investors and financial advisors.Mitre Media operates as a leading provider of financial media brands, with headquarters in Edmonton, Canada. The company was co-founded by George Minett and Tom Hendrickson and has raised a total of USD 8.6 mn in funding through a Series A round led by Inovia Capital in July 2012. No notable pivots or changes in operations have been documented since its founding.Mitre Media specializes in providing a comprehensive suite of research, analysis, and tools focused on dividend-paying equities, ETFs, mutual funds, and municipal bonds. The company operates several premium financial media brands, including Dividend.com, MutualFunds.com, MunicipalBonds.com, 529s.com, and 401ks.com, each designed to aid financial advisors and individual investors in making informed investment decisions. These brands serve a diverse client base, including high-net-worth (HNW) investors, financial advisors, service providers, and individuals seeking education-related savings plans. Their offerings, which include interactive tools, fund research, timely news, and content around various investment vehicles, are available primarily in North America and are tailored to meet the needs of clients looking to optimize income generation and savings strategies within their portfolios.Mitre Media generates revenue through subscriptions, partnerships, and direct service offerings to its clients. The revenue model is structured around B2B relationships, with financial advisors and institutions subscribing to access premium content, research tools, and portfolio management software like Propelor. Clients engage with the company's services through various pricing plans based on the specific needs of their investment strategies, allowing for a tailored approach to investment management. The flagship brands, such as Dividend.com and MutualFunds.com, provide essential resources that facilitate allocation decisions and enhance the investment processes for users. Each of these services is integral to the company’s revenue strategy, catering to a market increasingly focused on efficient and informed investment practices.Mitre Media aims to leverage the recent funding of USD 8.6 mn raised in July 2012 to enhance its product offerings and expand its market reach. The company is actively designing new tools and services targeted for release in 2023, aiming to address evolving investor needs. Additionally, Mitre Media plans to expand its operations into new geographical markets, focusing on increased penetration in the Canadian and U.S. markets, with strategic initiatives launching by the end of 2023 to capture a broader client base.

## Funding rounds

- Series A, Jul 25, 2012, $8.6M — Inovia Capital

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Series A